niantic-is-going-to-crowdsource-ar-maps

Niantic is going to crowdsource AR maps

It seems clear that Niantic always had broader plans than simple casual gaming. The Google-supported startup’s 2016 title Pokémon GO is largely considered a major factor in helping to mainstream augmented reality technology. Now the company is looking to take things a step further, tapping its massive user base to help build some large-scale AR...

augmented-reality-display-maker-digilens-nabs-25-million

Augmented reality display maker DigiLens nabs $25 million

Though content creators in the augmented reality space are still struggling to find engaging use cases for early mobile augmented reality platforms, there is still a feverish amount of excitement inside the space from big tech companies and makers of key components that are plugging along in developing technologies that will enable consumer AR headsets....

The future of augmented reality | Marketing Media Money


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#AR #MARKETING We’ve all smiled at a Snap selfie and many have played “Pokemon Go,” but AR has a rich future for brand marketing. It even affects our brains. Subscribe to CNBC Life: http://cnb.cx/2wAkfMv Subscribe to CNBC International: http://cnb.cx/2gft82z Like our Facebook page https://www.facebook.com/cnbcinternational Follow us on Instagram https://www.instagram.com/cnbcinternational/ Follow us on Twitter https://twitter.com/cnbci

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