Riding the coattails of one of the biggest movies this year, the first edition of the new Moviebill augmented reality magazine will be available at Regal Cinema theaters nationwide this weekend alongside the release Avengers: Infinity War. Moviegoers will be able to scan the cover and pages within the magazine with the Regal Cinemas mobile...
#AR #MARKETING Augmented reality for marketing – Showcase your banquet hall with augmented reality in the form of interactive 3D models that gives your prospective customers an idea of its capacity and possible décor. To know more about SMACAR app, please visit: https://smacar.com/
It appears we’re in the midst of an augmented reality art boom, because in the same month that the famed Christie’s auction house launched its mobile AR app, leading art gallery and art seller Saatchi Art has also announced its own entry into the AR space. Presented as an update to the existing Saatchi Art...
Deep in the snow of a wintery Chicago, the annual AREA/DMDII workshop was a hotbed of activity! The sessions attracted around 120 attendees comprising speakers, exhibitors, academics and those representing both commercial AR technology providers and companies using or looking to use AR within their business. Given the rarity of having such a collection of...
Since its founding 31 years ago, Huawei has grown to become the largest telecommunications equipment manufacturer in the world and the world’s second largest smartphone manufacturer. With $75 billion in revenue, the global giant supports R&D operations in 21 countries around the world. After Huawei recently rejoined the AREA, we had a chance to talk...
Do you see a red door and wonder if it might be a good idea to paint it black? You could “ask Ask Sherwin-Williams,” or, better yet, you could just ask the new augmented reality features in the retailer’s mobile app. While the company’s ColorSnap Visualizer app for iOS and Android has previously given the...
As if its users weren’t already having enough fun with dancing hot dogs and face effects, Snapchat is upping the ante with a new kind of shared augmented reality content. Called Snappables, the interactive Lenses include games that users can play with facial expressions and head movements, along with the ability to challenge friends to...
Although Magic Leap’s founder Rony Abovitz has a lot to say about his product, what people really want are visuals, and it looks like we’re about to get a lot more of those in the coming weeks. In a post on Magic Leap’s official announcements forum page, the company revealed that it plans to begin...
Usually when the public gets to see and hear Microsoft’s Alex Kipman expound on the future of immersive computing, it’s because the company has a new product to show off. But on Tuesday, Kipman was in the spotlight for an entirely different reason: an award nomination. The annual European Inventor Award, presented by European Patent...
While some in the augmented reality space are tweeting about future amazing immersive experiences and others are showing off cool experiments, Microsoft continues to move forward with tangible business solutions right now that show how the HoloLens can improve business. In the latest example, Microsoft reveals how BAE Systems is using PTC’s Thingworx Studio software...
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