There’s a great deal of attention being paid to the new, wearable displays for Augmented Reality. Hardware permits us to merge the digital and physical worlds in unprecedented ways. Wearable hardware delivers AR experiences while the user is also able to use one or both hands to perform tasks. The tendency to pay attention to...
Tag: #AR
Global Head-Up Display Market Report
Last week, an article on Global LEDs/OLEDs discusses the global head-up display (HUD) market, as it has been analysed by Transparency Market Research in their recent report. Significant points in the article include: It is predicted that the global HUD market will increase at a compound annual growth rate (CAGR) of 19.1% between 2015 and...
Key Players in the Augmented Reality Industry
A recent article by Michael R. Blumberg examines major players in the industry of Augmented Reality who have developed solutions in field service and maintenance in addition to use case scenarios. A number of AREA members are included. The article initially discusses the multiple components which should be integrated in order to make AR applications...
Waveguides in Magic Leap and HoloLens
A recent article by Karl Guttag discusses waveguides, which are optical devices involved in the components in devices such as the Microsoft HoloLens. Light enters the thin piece of glass, projecting a small image on one side of it; using total internal reflection inside the piece of glass, the image exits in a different place....
AR in Action | Cambridge, MA | January 17 – 18, 2017
AR in Action is a summit convening top minds of the augmented reality ecosystem for two days of sharing insights and networking. The program is designed to help explore the challenges and opportunities that face inventors, innovators, integrators, investors, and other executives working to bring the benefits of AR to the world. Sign Up You...
Augmented Reality and Holograms in Business
Readers may be interested in a perspective article on High Tech Forum about Augmented Reality in Business. The article draws on other articles and includes historical information about user interfaces, and moves onto AR interaction and how AR technology can relieve constraints, representing the first real change in the way information age people interact with...
Datacom developing new Augmented Reality Products with HoloLens
Development company Datacom have moved premises into the AR/VR Garage in Auckland, New Zealand, to develop AR technology. Datacom will be working with Microsoft’s HoloLens headset to develop new products, including apps. Front-end visualisation is the focus for development, to develop new AR products. Chris Blair, Delivery and Innovation Agent at Datacom, foresees that Augmented...
AGCO Corp Using Augmented Reality in Agriculture
Worth a read is a section on Augmented Reality on the Wall Street Journal’s Morning Download, December 13 2016. The article mentions AGCO Corp, manufacturer of agricultural equipment, whose factory workers are equipped with AR glasses to improve logging of quality checks (use of the wearables made the checks 20% faster). The firm has plans...
U.S. Postal Service includes free augmented reality app with packages
The U.S. Postal Service wants to make gift giving just a little more magical. The postal service has released a free augmented reality smartphone app a la Pokémon Go, just with a little less competition and a little more holiday cheer. In order to use the app, you need to buy one of the postal...
Press Release Lockheed Martin Joins The AREA
Lockheed Martin Joins Augmented Reality for Enterprise Alliance Board Lockheed Martin Brings Industry Expertise to AREA Board of Directors to Help Build Augmented Reality Ecosystem and Best Practices WAKEFIELD, Mass., USA – December 13, 2016 — The Augmented Reality for Enterprise Alliance (AREA) announced today that Lockheed Martin has joined AREA at the Sponsor level...