Tag: #AR

With the tagline “More Than Meets the Eye,” the Transformers franchise was pretty much preordained to have its own augmented reality game, and AR gaming pioneer Niantic has stepped up to fulfill that destiny. Niantic will now join forces with toymakers Hasbro and Tomy and development studio Very Very Games to build Transformers Heavy Metal...

In Friday acquisition news, Shopify shared today that they’ve acquired the team from augmented reality startup Primer, which makes an app that lets users visualize what tile, wallpaper or paint will look like on surfaces inside their home. In a blog post, co-founders Adam Debreczeni and Russ Maschmeyer write that Primer’s app and services will...

Magic Leap has had a rough couple of years, highlighted by high-profile executive departures, lawsuits, troublesome patent shuffles, and massive layoffs. Despite this, things seem to have calmed down at the augmented reality startup under Peggy Johnson, but there are still questions as to how things went awry under the old regime. • Don’t Miss:...

This week, Apple unveiled its own version of Google Lens in the form of Live Text. In response, Google just hit back with a new feature for its visual search tool called Places, a new search category that can recognize landmarks and return information on them within the camera view, which Apple touted as a...

Just when everything seemed settled over at Magic Leap, it turns out that the internal tumult is still in play. Now, just as newly minted CEO Peggy Johnson has managed to fully position herself publicly as the new leader of the struggling augmented reality startup, more executive departures have begun. • Don’t Miss: Magic Leap...

Like its predecessors WandaVision and Falcon and the Winter Soldier, Marvel’s latest series for Disney Plus, Loki, has its own augmented reality experience. However, while the former titles did not debut their AR content until just ahead of their respective season finales, the latter arrives just in time for the debut of the God of...

When we got our first look at US Army soldiers testing Microsoft’s modified HoloLens 2 last year, it still looked very much like the commercial edition, with some additional sensors attached. Today, the prototype Integrated Visual Augmentation System (IVAS), produced under an initial $480 million contract, looks much more like battle-ready technology, with a much...