The Augmented Reality Enterprise Alliance (AREA) and the Digital Manufacturing and Design Innovation Institute (DMDII), a UI LABS collaboration recently hosted the 2nd Enterprise AR workshop at the UI Labs in Chicago. With over 110 attendees from enterprises who have purchased and are deploying AR solutions, to providers offering leading-edge AR solutions, to non-commercial organisations,...
Tag: augmented reality
Blippar Adds Landmark Recognition to Its Bag of AR Tricks
Mobile augmented reality developer Blippar’s mission is to construct a computer vision map the world, with visual recognition of thousands of notable buildings, bridges, castles, holy places. A major step toward that goal has been taken by the company this month with the announcement of its landmark recognition API. The API, available now via the...
Theaters Turn to Mobile AR Gaming to Reclaim Pre-Show Movie Experience
Moviegoers who arrive at the theater early are no longer a captive audience for the ads, trivia, and miscellaneous content that precede the movie trailers than run before the feature presentation, as the ubiquity of the smartphone has become the preferred distraction for early birds at the theater. One of the companies that produces those...
Microsoft’s Alex Kipman Predicts Three Trends in Augmented & Virtual Reality for 2018
In a LinkedIn post published on Tuesday, Microsoft’s leading advocate for the HoloLens made a prediction that the mixing of immersive technologies will define augmented reality in 2018. Alex Kipman, the Technical Fellow for new device categories for Microsoft’s Windows and Devices Group (and NR50 member), believes the convergence of “mixed reality” and artificial intelligence,...
Cornell Researchers Use Augmented Reality to Craft 3D Printed Objects in Real Time
We’ve seen a number of unique mashups of augmented reality with other bleeding edge technologies, but somehow it took until 2018 for someone to come up with a now obvious complement to AR: 3D printing. Cornell information science doctoral student Huaishu Peng has developed an experimental technique that allows him to use AR to modify...
Magic Leap Job Posting Reveals Grand Plan to Tackle Brick & Mortar Retail
The once blurry and mysterious vision of Magic Leap’s future is slowly coming into focus in the present, despite the company’s obsessive attempts to keep any and all information under wraps until the next reveal is absolutely necessary. A new tidbit of information hints at an addition to the company’s unfolding story that almost no...
Microsoft Enlists Rapper/Actor Common to Push Its HoloLens Future During NBA All-Star Weekend
The Microsoft HoloLens has a fairly passionate, yet relatively small group of users pushing the developer-centric device forward, mostly spreading the word about the device through word of mouth and meetups. But this weekend, during the annual NBA All-Star festivities, we got a look at how Microsoft may be planning to market the device if...
Microsoft Makes HoloLens Available for Rent for Trial Evaluation & Trade Shows
While the consensus among some in the augmented reality community is that the Microsoft HoloLens is the best device available at present, it also remains the most cost-prohibitive option, with the development edition costing $3,000. To give customers another option to work with the HoloLens, Microsoft has partnered with Abcomrents, a company that specializes in...
Apple Highlights Augmented Reality’s Role in Its Future with Dedicated Page on Its Website
Apple CEO Tim Cook’s most recent tech prophecy is that “AR will change everything.” And now, that includes Apple’s own website. The company has published a new page highlighting its AR apps, specifically, AR content produced by developers using ARKit. “Imagine if the line between the virtual and the real simply didn’t exist,” the page...
Google Pulls Off a Virtual Double Axel with Winter Olympics AR Stickers Pack
The cup of augmented reality options for Winter Olympics fandom runneth over, with Google pouring a pack of AR Stickers into the mix. The AR Stickers: Winter Sports pack is now available for Pixel devices via the Google Play Store. Pixel owners must also have ARCore and AR Stickers apps installed on their handsets to...
