As a developer, before you can make augmented-reality robots that move around in the real world, controlled by a user’s finger, you first need to learn how to harness the basics of designing AR software for a touchscreen interface. In recent years, the vernacular for referring to people who consume entertainment has slowly shifted from...
During the unveiling of its content partnership with the NBA, Magic Leap CEO Rony Abovitz, with an assist from former player/current pitchman Shaquille O’Neal, described at least one of the ways fans would be able to experience sports using the augmented reality device. What he did not do was show us what it would look...
Old school media stalwart Sports Illustrated is billing this year’s Swimsuit Issue as the “Most Immersive Experience Ever,” and it certainly lives up to that statement, as the magazine has added augmented reality and virtual reality experiences to this year’s version via Snapchat and the Life VR app. Accessible through a Snapcode, users can use...
On Tuesday, NBA Commissioner Adam Silver joined Magic Leap CEO Rony Abovitz on stage to unveil a partnership between the two companies. While the device was not displayed on stage, NBA legend Shaquille O’Neal appeared via video wearing a large-sized Magic Leap One: Creator Edition. In the video, O’Neal described watching a full-court game projected...
The Tesla-riding Starman that was launched into space via Elon Musk’s SpaceX last week will miss its Mars target and is instead headed toward a lonely asteroid belt in the void of space. But if you missed the initial launch and would like to get a taste of what Starman is seeing, you can now...
Among the revelations uncovered during the December unveiling of the Magic Leap One: Creator Edition was the fact that the Lightwear augmented reality headset would be tethered to a wearable computer called the Lightpack. Now, according to a recently-published patent application, it appears that the Lightpack may be doing more than just supplying computing power...
On Monday, German newspaper and digital publisher Axel Springer announced its role as the latest company to invest in Magic Leap. This is just the latest in a series of investments the augmented reality company has garnered from the likes of Google, Qualcomm, Alibaba, Legendary Entertainment, Warner Bros., and others amounting to almost $2 billion...
Snapchat just fast-tracked the majority of its app user base into the world of augmented reality production by making its Lens and Filter tools available to anyone with a web browser. On Thursday, Snap released a new web-based tool called Create Your Own that lets anyone create a custom Filter or Lens with a temporary...
The latest cosmetics brand to launch its own augmented reality try-on tool is Cover Girl, which introduced its browser-based experience this week. The premise should be familiar to anyone who has followed augmented reality over the past year, and likely old hat to those who take their cosmetics shopping seriously. When visiting the Cover Girl...
Although The New York Times may have won the race in terms of presenting coverage of the 2018 Winter Olympics through augmented reality first, The Washington Post is nevertheless working to compete in AR in a different way—via gaming. This week, the newspaper published an AR experience for the Winter Olympics in the Augmented Reality...
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