Snapchat’s popular AR lenses just got a lot more useful for businesses, as the company has now opened its Context Cards platform to sponsored content. Launched last month, Context Cards give Snapchat users relevant information about the snaps that they view. For example, snaps shared from a restaurant will have embedded information and links about...
#AR #MARKETING ARSign.Systems™ – Augmented Reality Marketing & Advertising. Your solution for innovative and creative connections with customers thru increased engagement.
Facebook’s camera platform is the augmented reality vehicle of choice to promote the latest musical effort from Taylor Swift. T-Swift’s new album, Reputation, dropped today. To get her fans psyched, an AR effect electrifies the user with virtual lightning, while a snippet from one of her songs plays in the background. Previously, Lady Gaga opted...
So after being teased last Christmas with an email promising that the Meta 2 was shipping, nearly a year later, we finally have one of the units that we ordered. Without a moment’s hesitation, I tore the package open, set the device up, and started working with it. To me, the term “head-mounted display” is...
Live theater doesn’t typically benefit from the kind of computer-generated special effects that big-budget Hollywood blockbusters deploy, but that could change soon thanks to Microsoft’s HoloLens. The device will make its theatrical debut this week at Case Western Reserve University in Cleveland, Ohio. There, as the school’s Department of Dance performs an original piece titled...
This is a very exciting time for mixed reality developers and fans alike. In 2017, we have seen a constant stream of new hardware and software releases hitting the virtual shelves. And while most of them have been in the form of developer kits, they bring with them hope and the potential promise of amazing...
If building with Lego blocks in AR appeals to you, rest assured that an app is on the way for iPhones, iPads, and Android devices. We were tipped off to the app’s development because the app was briefly demoed at the ARKit unveiling at WWDC and at Google’s Pixel 2 launch event. But despite Lego’s...
Augmented reality is making many of our childhood dreams from Star Wars come true. A week after Lenovo gave us the ability to actually play Holochess, Apple has now made it possible to take live video of ourselves and layer on a (non-3D) hologram-like effect, closely resembling the famous Star Wars hologram scene featuring Princess...
If you’ve ever wanted to be a graffiti artist, but you also frown upon vandalism, then augmented reality is for you. A trio of iOS apps leveraging the ARKit platform turn the world into your canvas, where you are free to paint to your heart’s delight. (Until a company like Arcona or Aireal sells that...
Like gas on an open flame, rumors and whispers have flared up in recent months around hopes of augmented reality smartglasses from Apple. But among all the false leads and unsubstantiated chatter, we finally have a credible report that some sort of Apple AR smartglasses are actually in development. Less than a week after CEO...
By continuing to use the site, you agree to the use of cookies. more information
The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.