Snapchat’s popular AR lenses just got a lot more useful for businesses, as the company has now opened its Context Cards platform to sponsored content.
Launched last month, Context Cards give Snapchat users relevant information about the snaps that they view. For example, snaps shared from a restaurant will have embedded information and links about the business and the location from content providers like TripAdvisor and Foursquare. The cards tap into apps that can perform relevant actions, such as hailing a ride through Uber or booking a reservation through OpenTable. The first advertiser to… more
Source: Snapchat Sponsored Lenses Are Now More Helpful to Advertisers Through Context Cards
