Like Marvel’s Avengers, Facebook’s Camera AR platform now has a number of new AR superpowers at its disposal, so it is fitting that Earth’s Mightiest Heroes have the distinction of displaying them. Available now in via Facebook on iOS and Android, the Avengers: Infinity War AR effects, represented by a cartoon Iron Man avatar, gives...
We watched the first piece of public-facing content Magic Leap has released so you don’t have to, and, well, you didn’t miss much. To be fair, the company’s new video show, called Magic Leap Live, isn’t designed to entertain, rather it’s meant to educate and inform developers who may be interested in developing for the...
During Snap Inc.’s quarterly earnings report, released on Tuesday, the company disclosed that it snagged a revenue total of $230.8 million for the first quarter of 2018, an increase of 54% compared to last year, largely fueled by its augmented reality offerings and other advertising products. While Snapchat faced a backlash as a result of...
In the latest installment in its burgeoning augmented reality journalism practice, The New York Times is bringing its readers closer to Mars and NASA’s latest spacecraft set to travel to the red planet. When reading the article through the NY Times app for iOS or Android on devices running ARKit or ARCore, users see two...
On Tuesday, on the one-year anniversary of the announcement of its AR Camera platform, Facebook founder and CEO Mark Zuckerburg revealed at the company’s F8 developers conference that the platform will be extended to the company’s Instagram and Messenger apps. Users of the Instagram app on iOS and Android will be able dress up their...
The AREA is the only global, membership-funded non-profit alliance dedicated to helping accelerate the adoption of Enterprise Augmented Reality worldwide.. As such, we believe our value is greatly enhanced as our membership becomes more diverse by industry and geography. To that end, the AREA is taking steps to expand its geographical reach and representation...
Last week, we told you about Microsoft’s Alex Kipman and his nomination for the annual European Inventor Award, presented by the European Patent Office (EPO). And while that’s big news in and of itself, it turns out we overlooked a very important detail buried in the EPO’s video presentation. What was it? Only one of...
Riding the coattails of one of the biggest movies this year, the first edition of the new Moviebill augmented reality magazine will be available at Regal Cinema theaters nationwide this weekend alongside the release Avengers: Infinity War. Moviegoers will be able to scan the cover and pages within the magazine with the Regal Cinemas mobile...
It appears we’re in the midst of an augmented reality art boom, because in the same month that the famed Christie’s auction house launched its mobile AR app, leading art gallery and art seller Saatchi Art has also announced its own entry into the AR space. Presented as an update to the existing Saatchi Art...
Deep in the snow of a wintery Chicago, the annual AREA/DMDII workshop was a hotbed of activity! The sessions attracted around 120 attendees comprising speakers, exhibitors, academics and those representing both commercial AR technology providers and companies using or looking to use AR within their business. Given the rarity of having such a collection of...
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