Since its founding 31 years ago, Huawei has grown to become the largest telecommunications equipment manufacturer in the world and the world’s second largest smartphone manufacturer. With $75 billion in revenue, the global giant supports R&D operations in 21 countries around the world. After Huawei recently rejoined the AREA, we had a chance to talk...
Tag: #augmentedreality
Sherwin-Williams Uses Augmented Reality to Take the Guesswork Out of Paint Color Selection
Do you see a red door and wonder if it might be a good idea to paint it black? You could “ask Ask Sherwin-Williams,” or, better yet, you could just ask the new augmented reality features in the retailer’s mobile app. While the company’s ColorSnap Visualizer app for iOS and Android has previously given the...
Snapchat Tilts Its AR Lenses Toward Casual Gaming with Snappables
As if its users weren’t already having enough fun with dancing hot dogs and face effects, Snapchat is upping the ante with a new kind of shared augmented reality content. Called Snappables, the interactive Lenses include games that users can play with facial expressions and head movements, along with the ability to challenge friends to...
Magic Leap to Launch Twitch Channel Featuring Developer Tutorials, Updates & Interviews
Although Magic Leap’s founder Rony Abovitz has a lot to say about his product, what people really want are visuals, and it looks like we’re about to get a lot more of those in the coming weeks. In a post on Magic Leap’s official announcements forum page, the company revealed that it plans to begin...
European Inventor Award Profiles Microsoft’s Alex Kipman as Finalist for HoloLens
Usually when the public gets to see and hear Microsoft’s Alex Kipman expound on the future of immersive computing, it’s because the company has a new product to show off. But on Tuesday, Kipman was in the spotlight for an entirely different reason: an award nomination. The annual European Inventor Award, presented by European Patent...
Microsoft Video Shows Off BAE Systems’ HoloLens-Powered Manufacturing Training Solution
While some in the augmented reality space are tweeting about future amazing immersive experiences and others are showing off cool experiments, Microsoft continues to move forward with tangible business solutions right now that show how the HoloLens can improve business. In the latest example, Microsoft reveals how BAE Systems is using PTC’s Thingworx Studio software...
ARCore 101: How to Create a Mobile AR Application in Unity, Part 3 (Setting Up the App Controller)
There are hundreds, if not thousands, of programming languages and variations of those languages that exist. Currently, in the augmented reality space, it seems the Microsoft-created C# has won out as the overall top language of choice. While there are other options like JavaScript and C++, to name a few, C# seems to be the...
ARCore 101: How to Create a Mobile AR Application in Unity, Part 2 (Setting Up the Framework)
With the software installation out of the way, it’s time to build the framework within which to work when building an augmented reality app for Android devices. The journey to learn how to develop software can be a long and tough road. Fortunately, software developers, in ways dissimilar to other technical and creative spaces, generally...
View the Lands You’ll Conquer in ‘God of War’ with Mimir’s Vision AR App
With the heavily anticipated installment of the God of War game series arriving on April 20, PlayStation has taken the opportunity to make its first foray into mobile augmented reality with a companion app. God of War: Mimir’s Vision, available now for free on the App Store and Google Play, lets players with devices compatible...
Star Wars Holochess Comes to ARKit-Friendly iPhones & iPads
Part of the Star Wars: Jedi Challenges experience that was once exclusive to users of Lenovo’s Mirage AR headset is now available to anyone with an ARKit-compatible iOS device. The updated version of the Jedi Challenges app now lets iPhone and iPad users running iOS 11 to play the Holochess game mode that’s featured in...