Historically, Apple loves to drop hints about its major upcoming events through clues included on its invitations. Those invites usually require a good bit of deciphering to connect the dots, but in the case of Apple’s upcoming Worldwide Developers Conference (WWDC) 2018 invite, the topic is immediately obvious: it’s augmented reality. In the past, Apple...
If you’re playing word association with the terms “augmented reality” and “automobiles,” your first thoughts probably center on navigation displays in cars or virtual models of exotic vehicles. Capital One plans to shift its customers’ preconceptions of AR in cars to the purchasing process. According to a blog post on Medium, Capital One has developed...
Despite the wide availability of markerless augmented reality experiences for mobile devices, there is still a market for scanned triggers for content, as evidenced by the new image recognition capabilities on Facebook’s Camera AR platform. AR experiences for the movies Ready Player One, which hits theaters next weekend, and A Wrinkle in Time, which is...
If you’re a golf fan who can’t attend the Arnold Palmer Invitational in person, you can still follow the next stop on the apparent Tiger Woods comeback tour in augmented reality with an iPhone or iPad. The PGA Tour AR, available now on the App Store for ARKit-compatible devices, lets golf fans place a miniature...
In what’s becoming something of a regular occurrence, Magic Leap has yet another internal, unforced error on its hands. Thankfully, this time it’s not about legal skirmishes or theft, but a rather unusual break from company protocol that has been quickly swept under the rug. On Thursday, a video interview appeared on YouTube featuring Necole...
Next to things like natural disasters and disease, the specter of war is one of the only things that threatens to derail the 21st century’s long stretch of technological innovation. Now a new app is using augmented reality to remind us of that by focusing on those most impacted by war — children. The International...
Because augmented reality is still so new to so many people, there are a number of would-be experts opining online, often repeating basic facts anyone with a spare 15 minutes can find on their own. That’s why it’s important to point out when someone delivers what could be considered the ultimate cheat sheet for ramping...
All the cash Magic Leap is amassing is probably going a long way toward hardware development and manufacturing, but it’s also becoming increasingly clear that a large portion of that cash will be devoted to content. The latest proof is a new partnership between Magic Leap and the UK’s Royal Shakespeare Company (RSC). Revealed on...
Whenever Japan does something new in tech, the cute factor is almost always taken into account. The same holds true for augmented reality, as Yahoo! Japan has just revealed its take on AR map navigation with a new AR Mode. Like other versions of AR mapping that we’ve seen before, like Blippar’s AR City, the...
Just a week after rumors surfaced of a massive new investment in Magic Leap led by Saudi Arabia’s Public Investment Fund (PIF), the investment has been confirmed by the company’s CEO Rony Abovitz. The investment amount from PIF is $400 million, with an additional $61 million coming from unnamed investors, for a total of $461...
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