While the consensus among some in the augmented reality community is that the Microsoft HoloLens is the best device available at present, it also remains the most cost-prohibitive option, with the development edition costing $3,000. To give customers another option to work with the HoloLens, Microsoft has partnered with Abcomrents, a company that specializes in...
Tag: #augmentedreality
Apple Highlights Augmented Reality’s Role in Its Future with Dedicated Page on Its Website
Apple CEO Tim Cook’s most recent tech prophecy is that “AR will change everything.” And now, that includes Apple’s own website. The company has published a new page highlighting its AR apps, specifically, AR content produced by developers using ARKit. “Imagine if the line between the virtual and the real simply didn’t exist,” the page...
Google Pulls Off a Virtual Double Axel with Winter Olympics AR Stickers Pack
The cup of augmented reality options for Winter Olympics fandom runneth over, with Google pouring a pack of AR Stickers into the mix. The AR Stickers: Winter Sports pack is now available for Pixel devices via the Google Play Store. Pixel owners must also have ARCore and AR Stickers apps installed on their handsets to...
ARKit 101: Creating Simple Interactions in Augmented Reality for the iPhone & iPad
As a developer, before you can make augmented-reality robots that move around in the real world, controlled by a user’s finger, you first need to learn how to harness the basics of designing AR software for a touchscreen interface. In recent years, the vernacular for referring to people who consume entertainment has slowly shifted from...
Here’s What Magic Leap’s Screens Feature Might Look Like
During the unveiling of its content partnership with the NBA, Magic Leap CEO Rony Abovitz, with an assist from former player/current pitchman Shaquille O’Neal, described at least one of the ways fans would be able to experience sports using the augmented reality device. What he did not do was show us what it would look...
Meet the 2018 Sports Illustrated Swimsuit Issue Cover Model in AR or Become One in Snapchat
Old school media stalwart Sports Illustrated is billing this year’s Swimsuit Issue as the “Most Immersive Experience Ever,” and it certainly lives up to that statement, as the magazine has added augmented reality and virtual reality experiences to this year’s version via Snapchat and the Life VR app. Accessible through a Snapcode, users can use...
NBA Announces Partnership with Magic Leap to Bring AR Experiences to Fans
On Tuesday, NBA Commissioner Adam Silver joined Magic Leap CEO Rony Abovitz on stage to unveil a partnership between the two companies. While the device was not displayed on stage, NBA legend Shaquille O’Neal appeared via video wearing a large-sized Magic Leap One: Creator Edition. In the video, O’Neal described watching a full-court game projected...
Elon Musk’s Tesla-Riding Starman Comes to Snapchat via Custom Lens
The Tesla-riding Starman that was launched into space via Elon Musk’s SpaceX last week will miss its Mars target and is instead headed toward a lonely asteroid belt in the void of space. But if you missed the initial launch and would like to get a taste of what Starman is seeing, you can now...
Magic Leap Patent Reveals the Lightpack May Be More Than Meets the Eye
Among the revelations uncovered during the December unveiling of the Magic Leap One: Creator Edition was the fact that the Lightwear augmented reality headset would be tethered to a wearable computer called the Lightpack. Now, according to a recently-published patent application, it appears that the Lightpack may be doing more than just supplying computing power...
Magic Leap Lands a New Investor from Europe’s Media Sector
On Monday, German newspaper and digital publisher Axel Springer announced its role as the latest company to invest in Magic Leap. This is just the latest in a series of investments the augmented reality company has garnered from the likes of Google, Qualcomm, Alibaba, Legendary Entertainment, Warner Bros., and others amounting to almost $2 billion...
