Snapchat just fast-tracked the majority of its app user base into the world of augmented reality production by making its Lens and Filter tools available to anyone with a web browser. On Thursday, Snap released a new web-based tool called Create Your Own that lets anyone create a custom Filter or Lens with a temporary...
The latest cosmetics brand to launch its own augmented reality try-on tool is Cover Girl, which introduced its browser-based experience this week. The premise should be familiar to anyone who has followed augmented reality over the past year, and likely old hat to those who take their cosmetics shopping seriously. When visiting the Cover Girl...
Although The New York Times may have won the race in terms of presenting coverage of the 2018 Winter Olympics through augmented reality first, The Washington Post is nevertheless working to compete in AR in a different way—via gaming. This week, the newspaper published an AR experience for the Winter Olympics in the Augmented Reality...
Enterprise augmented reality developer Atheer is bringing its AR solution for enterprise businesses to the HoloLens by way of a joint venture with fellow AR developer Design Interactive. The app, called Augmentor, provides troubleshooting guides to workers through the HoloLens, and even enables experts to create their own workflows with the headset. Now, Augmentor powered...
Augmented reality headsets with depth sensors, like the HoloLens, offer a much more immersive experience than the average smartphone at present, and one app demonstrates that in a uniquely entertaining fashion. ZOOO, currently available on the Microsoft Store for $4.99, uses the environment-mapping capabilities of the HoloLens to display 3D models of animals rendered at...
Those looking for a creative way to loose a metaphorical Cupid’s arrow at the figurative heart of the object of their affection can now add augmented reality greeting cards to their quiver. Just in time for the first Hallmark holiday of the year, Happy Giant, developer of the well-regarded HoloGrid: Monster Battle game, has published...
After closing its 2017 financial books on a high note, Snap, Inc. is planning to ride the momentum of its augmented reality products into the new year. That’s the main takeaway following the company’s 2017 earnings conference call, which was held on Tuesday. While the company credits several of its products and initiatives (including an...
A new smartglasses powerhouse is rising in Europe, led by two of the region’s leading brands, optical systems company Zeiss (also known as Carl Zeiss) and telecommunications giant Deutsche Telekom. Together, the two companies will each own 50% of a new company called Tooz Technologies Inc., which will be based in the US and Germany...
Amazingly, SpaceX founder Elon Musk just launched a Tesla into space, bound for Mars. But just because you’re not a billionaire with drone rockets at your disposal, that doesn’t mean you can’t participate in the automobile-infused future of space here on Earth. Audi has just launched Quattro Coaster, an iOS app that lets you sample...
In another move that pushes Meta 2 toward becoming a legitimate workplace tool, Meta Company has partnered with Dassault Systèmes to bring augmented reality support to the latter’s Solidworks 3D CAD software. With the addition of a “Publish to Xtended Reality” feature in Solidworks, users can now export CAD models for viewing in augmented reality...
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