Take the AREA 2018 Enterprise AR Ecosystem Survey Now

The Augmented Reality (AR) marketplace is evolving so rapidly, it’s a challenge to gauge the current state of market education, enterprise adoption, provider investment, and more. What are the greatest barriers to growth? How quickly are companies taking pilots into production? Where should the industry be focusing its efforts? To answer these and other questions...

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It’s Time to Ask — Is Microsoft Co-Founder Bill Gates Secretly a HoloLens Hater?

Despite their sometimes fluffy reputations and occasionally ethically compromised viewpoints, tech evangelists are important, don’t let anyone tell you otherwise. The right passionate voice behind the right technology platform or piece of hardware can sometimes spell the difference between fostering a community of potential users and watching a product die on the vine. Which leads...

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