From media insiders to the halls of politics, news travels fast on Twitter, making it one of the most powerful social media channels for disseminating or collecting information. Now, for better or for worse, you can immerse yourself in the data firehose of Twitter in augmented reality. Available now in the App Store, TweetReality uses...
Tag: #augmentedreality
Swarovski & Other Retailers Try Using Augmented Reality to Lure Holiday Shoppers to Stores
Nowadays, with the convenience of online shopping, brick-and-mortar retailers and malls have to work harder to draw shoppers to stores. This year, many of them are turning to augmented reality for assistance. Mall mainstay Swarovski has partnered with AR developer Perfect Corp. to design three filters to showcase the retailer’s crystal jewelry styles. The filters...
BMW Uses ARKit to Let You Customize Your New Car in iOS
Last month, BMW rolled out its playful take on augmented reality with Snapchat, and now the automaker is bringing that same immersive computing whimsy to iOS directly. Using Apple’s ARKit, the BMW i Visualizer app allows you to select and customize a life-sized version of the BMW i3, i3s, or i8 car while in any...
It’s Raining Cats & Mudkips as Dynamic Weather Arrives for Pokémon Go
Now, when the weather outside is frightful, Pokémon Go players can expect it to be just as unpleasant in augmented reality. A new update to the popular location-based AR game brings a dynamic weather system to the game. In the new update, weather effects on the game’s map will reflect the actual weather in the...
Father.IO Uses Your Smartphone to Turn the World into a Giant Augmented Reality Laser Tag Arena
For those who thought the action in Pokémon Go was a bit too pedestrian, Father.io wants to recruit you for a multi-player, first-person shooter that unfolds on the streets of your own city. Through a mobile app, available now on the App Store and Google Play, and a pocket-sized accessory called the Interceptor, Father.IO turns...
Lumus Licensing Deal with Quanta Could Pave Path to First Generation of Consumer Smartglasses
Transparent display maker Lumus has reached a deal to license its augmented reality optical engine models to Quanta Computers for mass production of displays for consumer smartglasses. Under the deal, Quanta will manufacture and market AR headsets featuring optical technology from Lumus, as well as supply optical engines to other AR device makers. Lumus estimates...
Starbucks Brews Up Augmented Reality App to Enhance Roastery Experience
To create a destination for coffee connoisseurs, Starbucks has ordered up a venti cup of augmented reality to make the visit more interactive. The company’s new Reserve Roastery in Shanghai, the second such location of its kind in the world, will be the first Starbucks location to employ augmented reality powered by Alibaba Group’s scene...
‘Jurassic World’ Movie Sequel Hatches Augmented Reality Book to Accompany Sci-Fi Franchise
The first teaser for Jurassic World: Fallen Kingdom just hit computer screens on Sunday, but now plans for an augmented reality book for the film have also emerged. Based on a listing for the official augmented reality book on Amazon, the 32-page book by author Caroline Rowlands has the same name as the film and...
Apple AR: Fuse.it Brings Political Memes into the AR World
Lately, any subject in the realm of politics is a figurative powderkeg primed to explode on the nearest social media channel. Now, one app wants to use your iPhone and AR to strike a match. Released on Tuesday on the App Store, fuse.it gives users the ability place augmented reality content in their videos and...
Niantic Preparing Huge Update to Pokémon Go Predecessor Ingress
These days, location-based augmented reality gaming pioneer Niantic is best known as the developer behind Pokémon Go, but the uber-popular mobile game was not its first foray into the AR gaming genre. That distinction goes to Ingress, which was released in 2012 for Android (and later for iOS) when Niantic was a subsidiary of Google....
