Next to millennials, one of the groups most coveted by brand marketers is “Generation Z,” the consumers of tomorrow who were born between 1996 and 2010. On Monday, Facebook established a beachhead with that demographic in the realm of augmented reality by launching Facebook Messenger Kids. “After talking to thousands of parents, associations like National...
In the years leading up to the release of the Apple Watch, we were frequently teased with concept designs of what Apple’s smartwatch might look like. Of course, many of those outlandish designs were off the mark, but the attention to the idea itself hinted that the public was ready for a mainstream wearable from...
Just weeks after previewing its smartglasses in a pair of videos, augmented reality hardware maker Vuzix announced on Friday that pre-orders are open for Vuzix Blade developer kits. The hardware and software developer’s kit costs $1,997 plus shipping and taxes, with a $495 reservation deposit required to enter the queue for the device. Developers will...
Based on newly surfaced information, transparent smartphones like those teased in Iron Man 2 and those hand-tracking monitors made famous in Minority Report may eventually end up being “designed by Apple in California.” Among a treasure trove of more than 60 patents awarded to Apple by the US Patent and Trademark Office, recently uncovered by...
With its new Sponsored Lens debuting on Snapchat on Friday, McDonald’s is attempting to give potential customers a virtual pick-me-up. The promotion features a 3D Bitmoji, an animated avatar crafted in the user’s likeness. That character sneaks a slurp from the super-sized virtual McCafe holiday cup, gets a rush from the caffeine, then carries the...
Earlier this week, we told you about the new Star Wars augmented reality collaboration with Nissan that will bring the famed science-fiction franchise to auto showrooms, and now we can show you what it looks like. The AR experience, called “See the Unseen,” which is only available at Nissan showrooms, allows you to transform a...
Now that the holiday season has officially kicked off, Office Depot has updated its popular Elf Yourself app with a few new augmented reality options. But you’d be excused if you weren’t overly thrilled with the implementation. For those who are unfamiliar with the app, Elf Yourself takes photos of you, your friends, your family,...
If you’ve ever wanted to hang out with a flying unicorn that sounds like actor/comedian Patton Oswalt, get ready to get Happy! NBC Universal Media’s new augmented reality mobile app promotes the new series “Happy!” on the SYFY channel. The app brings to life the title character, a winged unicorn voiced by Patton Oswalt. Happy...
It appears that the new AR app from LEGO is inching closer to release. LEGO had the unique distinction of being featured on-stage by both Apple and Google to show-off the capabilities ARKit and ARCore, respectively. While the latter is still in a preview and available to only a handful of models, the former is...
With the advent of ARKit, apps that can place virtual furniture in a real room have become nearly a universal practice for furniture retailers, with Pottery Barn being the latest to join the fray. While it might seem as though Pottery Barn is playing catch-up with the likes of IKEA, Amazon, and Houzz, but Pottery...
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