Highlighted snippets from the article include: The bigger promise for AR (as opposed to the consumer market) which is estimated to become a $49 billion market by 2021, is for the professional hands-on workforce: Access to information and assistance on the go can make a huge difference in speed and efficiency. General Electric is one of...
Tag: #augmentedreality
AREA Publishes Industry-First Wearable Enterprise AR Security Research Reports
In response to growing concerns, previously documented in this series of blog articles, regarding the risks of deploying Augmented Reality (AR) solutions in enterprise environments to enterprise data security, the Augmented Reality for Enterprise Alliance (AREA) commissioned the first in-depth study of security-related issues that could impact the deployment and widespread adoption of wearable enterprise...
A Year of Enterprise AR
What I’ve Learnt as Executive Director of the AREA I’ve had the most amazing year as Executive Director of the Augmented Reality Enterprise Alliance (AREA). Getting to really understand this new and amazing Enterprise AR ecosystem has been a fantastic journey. I’ve spoken to many enterprise executives and innovation leaders who are looking to improve...
Jay Kim of Upskill on the Pristine Acquisition and the Future of AR
In the aftermath of Upskill’s acquisition of Pristine, the AREA caught up with Upskill’s Chief Strategy Officer, Jay Kim, to get his perspective on the deal and what it means for AR. AREA: What were the motivating factors behind this acquisition? Kim: Both companies saw capabilities in each other that would be a force multiplier,...
Calling all AR Startups: Now There’s an AREA Membership Just for You
Are you an AR startup that would like to join the AREA but has lacked the resources for a full Contributor membership? Now you can take advantage of all the advantages of belonging to the AREA through our new Startup Membership. The time-limited Startup membership offers you the full benefits of an AREA Contributor member:...
No more passing the buck on AR security
This is the third in a series of blog posts following the progress being made on the AREA’s first research project. Read the first two installments here and here. In February 2016, the AREA performed a preliminary analysis of the field of enterprise AR security. We learned that there was virtually nothing available about the topic on the...
Addressing the Security Challenges of Wearable Devices for Enterprises
Read the first installment here. The topic of security in enterprise AR environments is both under-addressed and vital. Our cybersecurity team at Brainwaive is excited about the opportunity to work with the AREA to protect companies’ information and assets through this first-ever AREA-funded research project. The objective is to develop and popularize a reliable, repeatable means of assessing security when adopting AR headsets/glassware...
Snapchat’s ‘Stranger Things 2’ World Lens Transports You to an Alternate Reality
It’s finally that time. Stranger Things 2 dropped today, just days before Halloween. And to get you in the mood, Snapchat has quietly launched a spooky new filter that lets you immerse yourself in the world depicted in the hit Netflix series. Using the World Lens feature launched earlier this year, you can now put...
Magic Leap Adds Master of ‘The Matrix’ Bullet Time Effect to Secretive Product Team
After announcing another massive round of funding to the tune of $502 million, Magic Leap is adding another powerful weapon to its creative arsenal: John Gaeta, the man who helped develop the iconic Bullet Time effect for The Matrix series of films. Gaeta made the announcement on his LinkedIn page and via Twitter on Friday....
Apple AR: Get in the Halloween Spirit with These Spooky ARKit Apps for iPhone
So, it’s Halloween time, and you feel like playing around with some augmented reality apps? Well, you’ve come to the right place — if you have an iOS device. Sure, you could load up some Halloween-themed filters on Snapchat (like the new lens sponsored by Stranger Things 2) and call it a night, but luckily...