With a new installment of the Saw horror series opening in theaters nationwide this weekend, Lionsgate is betting its ad dollars on immersive advertising to sell tickets. Using Vertebrae’s recently-launched AR mobile web ad platform, the ads for Jigsaw will be served as display ads to any one of hundreds of websites accessed through Chrome...
A development duo has concocted an iPhone app that displays related tweets based on objects recognized by the device’s camera. Or Fleisher and Anastasis Germanidis compiled the experiment, dubbed Twit.AR, using Apple’s CoreML machine learning platform and Google’s Inception v3 model to classify objects, Twitter APIs and a filtered Swift library to retrieve relevant tweets,...
With a pair of new APIs and low-latency media servers, Twilio’s Programmable Video platform could soon help ARKit and ARCore app developers build shared AR experiences between multiple users. By synchronizing AR content with audio and video communications in real time, Twilio can enable architects, doctors, and other professionals to collaborate remotely while working with...
The HoloLens has become a frequent sight in medical facilities around the world, but a new demonstration shows just how seamlessly it can be integrated into traditional medical procedures to improve the experience for physicians and patients alike. Professor Shafi Ahmed, a colorectal surgeon, recently gave us a peek at just how far we’ve come...
In many ways, the latest version of the MakeSpace iPhone app, now updated with ARKit, makes it the bizarro world IKEA Place; instead of measuring your living space for new furniture, it measures your furniture so you can move it into storage. Using ARKit (or any other AR platform, for that matter) to measure objects...
While some companies like IKEA and Lowe’s zig towards ARKit to entice shoppers, Target has opted to zag to broader appeal with an augmented reality see-before-you-buy tool for its mobile website. With Target’s new See In Your Space Tool, shoppers can visualize more than 200 furniture products in its Project 62 line through the mobile...
For those who enjoy the finer things in life, premium Scottish distillery The Macallan is bringing an augmented reality art gallery, viewable through the high-priced Microsoft HoloLens, to select cities in celebration of whisky season. The Gallery 12 hosts interactive art pieces about The Macallan’s two varieties of 12 Year Old whiskies. (Yes, the celebration...
As the level of data being generated grows exponentially, past the Information Age and into the coming Hyper-Information Age of immersive computing — as resistant as many of us are to the idea — personal data security is becoming a necessary consideration in our everyday lives. Recognizing this, Mastercard, Qualcomm, and Osterhout Design Group have...
Honeywell recently completed successful testing of virtual window technology that enabled drivers to maneuver an otherwise windowless combat vehicle on rough terrain at speeds exceeding 35 miles per hour. The testing was conducted under contract with the Defense Advanced Research Projects Agency’s (DARPA) Ground X-Vehicle Technologies (GXV-T) project, which began in 2015 to develop a...
Just in time for a new season of professional basketball, the National Basketball Association (NBA) has released a new app for iPhones and iPads built on ARKit that turns your driveway into a basketball court. The setup is simple. Select your favorite team and then scan the ground to set up a half-court and basketball...
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