Apple is combining internal and external talent in an effort to give them in edge in the augmented reality market, though we still don’t know what form their foray into alternative realities will actually take. Rumors have been spreading for years about Apple’s interest in augmented technology, mostly fueled by CEO Tim Cook’s constant comments...
The Internet of Things is a key enabling technology for the Industry 4.0 vision. Smart connected objects allow extensive optimizations and accurate predictions in the production line. However, this is not the only benefit that IoT can generate in industrial settings. The purpose of this post is to explain how Augmented Reality (AR) can provide additional...
Apple recently scored a patent (number 9,488,488) to create augmented reality maps, hinting at possible AR integration into the iOS Maps application for iPhone. Does this mean we’ll be seeing super visionary projections of places in the app in the near future? Maybe. Apple files and receives patents by the US Patent and Trademark Office...
Research gathered from the International Data Corporation (IDC) reveals that the Augmented Reality and Virtual Reality hardware, software and services in Western Europe is said to reach $2.5 billion in 2017, a 131% increase over the $1.1 billion spent in 2016. Manufacturing and Retail will have the biggest market share. When looking at the total...
A post on straight.com by Kate Wilson, takes a look at the VR/AR Association in Vancouver and the significance of AR in the marketplace. In this upbeat piece, AR is introduced to the reader by inviting them to imagine a world where screens have become completely obsolete because individuals can conjure computer displays through contact...
By Anastasiia Bobeshko The staggering success of Pokemon Go has confirmed that augmented reality (AR) technology is emerging as a long-awaited bridge to close the gap between humans and machines. Industries and enterprises are adopting AR solutions to strengthen their competitive advantage and get customers engaged in business activities. As an organization that has...
In a press release (PRNewswire) this week, the University of California Berkeley announced Immerex will build a new lab for Berkeley’s, accelerating work in AR/VR. The article states that this new lab can provide space for students to develop projects using state-of-the-art equipment. This funding, according to the article will also help fellowships support students and renovate a...
Augmented Reality is going to be one of the themes discussed at Techweek in New Zealand which has more than 100 events throughout the country. Sessions will include the Future of Farming, starting your own business, VR, AR, game development, women technology and many more. One main focus from this event is the diverse elements...
In an article by Augmented Reality News, AREA Member Bosch Automotive Service has created a new interface known as the Common Augmented Reality Platform (CAP). This interface allows automakers to write, edit and publish AR content on iOS, Android and Windows. Rob Butz, Director of Business Development for technical information services segment at Bosch has...
Katie Mulligan of UI Labs has posted a blog entry that offers the organization’s perspective on the recent Global AR Requirements Workshop convened by DMDII and the AREA: – Sometimes in the Wild West of rapidly evolving technology, we’re stronger working together than alone. A recent workshop proved that’s the mindset of Lockheed Martin, Caterpillar,...
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