Alfred Chuang Contributor Share on Twitter Alfred Chuang is general partner at Race Capital, an early-stage venture capital firm. As I was wrapping up a Zoom meeting with my business partners, I could hear my son joking with his classmates in his online chemistry class. I have to say this is a very strange time...
Tag: #augmentedreality
Etsy adds an AR shopping feature on iOS designed for use with wall art
Retailers like Target, Home Depot, Wayfair, IKEA, and others have embraced augmented reality to help shoppers make decisions about products they’re interested in by visualizing the items in their own homes. Today, Etsy is hopping on the AR bandwagon as well, with the launch of an updated iOS app that uses augmented reality features to...
Amazon is using AR to encourage employee social distancing
From the outside, at least, Amazon’s COVID-19 response has been a mixed bag. The company has noted in various reports the things it’s been doing in an attempt to curb the virus’s spread — particularly among warehouse employees deemed essential workers. But various attorneys general, senators and other lawmakers have demanded more information about working...
Snapchat looks to maintain its own friendships — with devs
Over the past few years, Snapchat has been building up an increasingly complex weave of partnerships. They have their advertising partners that power the vast majority of their monetization efforts. They have app developers on Snap Kit that they are also selling new features like CameraKit and Minis too. They’re bringing game developers on board...
Snapchat boosts its AR platform with voice search, Local Lenses and SnapML
Snapchat’s augmented reality dreams might be starting to look a bit more realistic. The company has been subtly improving its AR-powered Lenses every year, improving the technical odds-and-ends and strengthening its dev platform. The result is that today, more than 170 million people — over three-quarters of Snap’s daily active users — access the app’s...
Google’s latest experiment encourages social distancing through AR
Several months into this pandemic, you can no doubt already eyeball six feet/two meters with the best of them. But if you’re still having trouble — and happen to have an Android device handy — Google’s got you covered, I guess. The latest project out of the company’s Experiments with Google collection, Sodar is a...
Magic Leap CEO Rony Abovitz is out
Magic Leap talked a big game, and few were more responsible for fostering a cult of hype and excitement around its vision of the future than the company’s founder and CEO Rony Abovitz. Today, the CEO announced that the company has indeed secured a new bout of funding, but that the company will be attempting...
Investors say emerging multiverses are the future of entertainment
The COVID-19 pandemic is accelerating the adoption of new technologies and cultural shifts that were already well underway. According to a clutch of heavy-hitting investors, this dynamic is particularly strong in gaming and extended reality. Unlike other segments of the startup and tech world, where valuations have been slashed, early-stage companies focused on building new...
Instagram’s AR filters are getting more dynamic
Augmented reality filters on Instagram are picking up some new tricks with the latest update to Facebook’s Spark AR platform. Spark AR has been making pretty consistent updates to the feature sets developers can play with in creating AR filters since it exited closed beta on Instagram last year. Today, Facebook added some new functionality...
Niantic to begin collecting 3D visual data from Pokémon Go players
Niantic, the game developer behind Pokémon GO, has raised $470 million — most recently at a $4 billion valuation — largely on the promise that it can translate the mainstream success of a breakout mobile game into a full-fledged augmented reality platform that can rival efforts by Facebook and Apple. Today, Niantic shared that it...
