Magic Leap has reportedly received a $350 million lifeline, a month after slashing 1,000 jobs and dropping its consumer business. Noted by Business Insider and confirmed by The Information, CEO Rony Abovitz sent a note to staff announcing the funding, courtesy of unnamed current and new investors. The who — and more importantly, why —...
Tag: #augmentedreality
In the age of social distancing, the LA Rams turn to Snap and Madden to unveil new uniforms
As the U.S. waits for the great reopening of its hallowed national pastimes in an era of pandemic-enforced social distancing, sports teams are increasingly turning to a new wave of digital tools like social media and video games to connect with a new generation of fans. The Los Angeles Rams are the latest team to...
CRV’s Saar Gur wants to invest in a new wave of games built for VR, Twitch and Zoom
Saar Gur is adept at identifying the next big consumer trends earlier than most: The San Francisco-based general partner at CRV has led investments into leading consumer internet companies like Niantic, DoorDash, Bird, Dropbox, Patreon, Kapwing and ClassPass. His own experience stuck at home during the COVID-19 pandemic spurred his interest in three new investment...
Unity snaps up Vancouver-based studio building AR/VR tech
Unity announced today they are acquiring Finger Food Advanced Technology Group, a Vancouver-based studio best known for their AR/VR services. The 225-person team will be joining Unity with CEO Ryan Peterson becoming Unity’s “VP of Solutions.” Finger Food, founded in 2011, builds custom software for enterprise clients. They appear to have put a big emphasis...
AR is the answer to plummeting retail sales during lockdown
Alex Chuang Contributor Share on Twitter Alex Chuang is the managing partner of Shape Immersive, a leading VR/AR agency that drives innovation for the world’s top brands and enterprises. More posts by this contributor Reality Check: The marvel of computer vision technology in today’s camera-based AR systems The fall of the unicorns brings a new...
Daily Crunch: What went wrong at Magic Leap
Magic Leap may be on its last legs, the next iPhone could be delayed by a month and WhatsApp says its efforts to slow the spread of misinformation are working. Here’s your Daily Crunch for April 27, 2020. 1. Magic Leap’s $2.6 billion bait and switch “Why are people still giving Magic Leap money?” our...
What happens if Magic Leap shuts down?
Since first uploading a YouTube teaser video of its tech five years ago, Magic Leap’s presence in the augmented reality industry has been controversial. Some have lauded the team’s ambitions, while others I’ve talked to say the company’s posturing has dissuaded investors from taking chances on other AR hardware startups, which has hampered the industry’s...
Niantic’s engineering chief explains why a gaming company is building a 3D map of the world
Niantic bought a company that was crowdsourcing a 3D map of the world, and now it’s looking to leverage its network of gamers to help it create an AR platform that will outmaneuver Apple and Facebook’s parallel efforts. Niantic’s Real World Platform is only in preview, while Apple, Facebook and Google have launched dozens of...
WorldGaze uses smartphone cameras to help voice AIs cut to the chase
If you find voice assistants frustratingly dumb, you’re hardly alone. The much-hyped promise of AI-driven vocal convenience very quickly falls through the cracks of robotic pedantry. A smart AI that has to come back again (and sometimes again) to ask for extra input to execute your request can seem especially dumb — when, for example,...
Ikea acquires AI imaging startup Geomagical Labs to supercharge room visualisations
Ikea, the Swedish home furnishings and decor giant, has been one of the leaders among retailers when it comes to adapting to tech innovations that impact its business, being one of the first to launch augmented reality applications, partnering with others to develop smart home devices and launching a business unit to build that out...
