Augmented reality technology did not, it turns out, light the touch paper on a booming new industry. What we got instead were a few cute applications on smartphones and devices like Microsoft’s HoloLens, which has seen pretty limited success. Where AR has proved that it may have a future is in industry, allowing workers to...
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Apple Working on AR Shopping App for iOS 14, Report Says
Apple’s first AR wearable might not arrive until 2022, but we may have an early preview of what it will be like to wear a pair of its smartglasses via iOS 14. Clues found in the code for the next major version of Apple’s mobile operating system point to an app with the codename of...
Disney’s Alternate History Series ‘Motherland: Fort Salem’ Uses Snapchat AR to Give You Magical Powers
Alternate US history is the go-to move for hot new cable and streaming shows, from HBO’s Watchmen to Hulu’s The Handmaid’s Tale, reimagining how things might have turned out is an endless well of narrative inspiration. The latest show to delve into this genre comes from Disney’s Freeform network, and it’s called Motherland: Fort Salem....
Envision Accepting Pre-Orders for Google Glass Enterprise Edition 2 with AI Software to Assist the Visually Impaired
Computer vision is a key component in enabling augmented reality experiences, but now it can help give sight to the blind as well. In this case, that assistance comes from Envision, developers of mobile apps for iOS and Android that use optical character recognition (OCR) and object detection to provide an audio description of the...
Twitter CEO’s weak argument why investors shouldn’t fire him
Twitter CEO Jack Dorsey might not spend six months a year in Africa, claims the real product development is under the hood and gives an excuse for deleting Vine before it could become TikTok. Today he tweeted, via Twitter’s investor relations account, a multi-pronged defense of his leadership and the company’s progress. The proclamations come...
Young Readers Can Now Enter the World of Dr. Seuss via New AR App Created with Unity’s Project MARS
Alongside Sesame Street, the Dr. Seuss universe has been a constant presence in the formative years of several generations of children in the US. Now, Dr. Seuss’s creations are continuing to maintain relevance with today’s youth via augmented reality, just as the Sesame Street Yourself app reintroduced its classic characters to children with AR. Don’t...
Startup 1RIC Serves Up AR Volumetric Videos of Vic Mensa, Poppy, & More via Jadu iPhone App
While holographic Whitney Houston is hitting the road, a new mobile app is bringing volumetric captures of up and coming performers directly to the iPhones and iPads of fans. On Wednesday, AR studio 1RIC launched Jadu, a video app that delivers virtual performances by music artists Poppy, Pussy Riot’s Nadya Tolokonnikova, Vic Mensa, Palaye Royale,...
Here’s Your First Look at the US Army’s Combat-Ready HoloLens 2 in Action
Though Microsoft has had trouble keeping up with the demand for HoloLens 2, the company has been able to supply modified headsets to the US Army. Now, newly revealed images from the US Army show exactly how the HoloLens 2 is being used during training exercises as the military puts the headset through its paces....
Google Grants Augmented Reality Access to Historic Art of Chauvet Cave via Arts & Culture App & Google Search
Some of the oldest art on Earth was created 36,000 years ago on the walls of the Chauvet Cave in France. However, these days, physical access to the cave is restricted in order to preserve the site. Thanks to augmented reality, the cave is now virtually open to the public once again. Don’t Miss: Google...
Burberry Teams with Google Search to Let You Browse High Fashion in Augmented Reality
Just days ago, Georgio Armani canceled his live show in Milan and opted to stream it instead due to coronavirus concerns. Now, at the start of Paris Fashion Week — shadowed by similar worries — Burberry has launched an augmented reality tool that lets you view the latest high fashion from the comfort of your...
