The business world is currently in the midst of figuring out how to deal with the coronavirus crisis, with many offices opting to work remotely for at least the next few weeks as a safety precaution. Predictably, this has thrown remote meeting software back into the spotlight, especially augmented reality solutions. And while we’ve covered...
Tag: #augmentedreality
Forensic Architecture redeploys surveillance-state tech to combat state-sponsored violence
The specter of constant surveillance hangs over all of us in ways we don’t even fully understand, but it is also possible to turn the tools of the watchers against them. Forensic Architecture is exhibiting several long-term projects at the Museum of Art and Design in Miami that use the omnipresence of technology as a...
Snapchat Evolves the Foundation of Its AR Capabilities with Ground Transformation Lenses
The sky is the limit when it comes to augmented reality, but Snapchat’s latest innovation is keeping its AR platform grounded. On Thursday, the company published a pair of new Lenses that highlight its new ground transformation technology. Don’t Miss: This Viral Instagram Augmented Reality Filter Will Tell You Which Disney Character You Really Are...
Wilder vs. Fury Boxing Rematch Will Feature an AR Experience & Sponsorship via a UFC Legend
As augmented reality continues its collision course with mainstream adoption, the technology will now have a role in one of the most anticipated boxing matches of the year. On Saturday, the much-hyped rematch between challenger Tyson Fury and champion Deontay Wilder (the fighters who previously fought to a draw in Dec. 2018) will take place...
HTC debuts ‘Project Proton’ concept Vive headset
Like practically everyone else in the mobile world, the cancellation of MWC on extremely short notice left HTC in the lurch. While the company has moved much of its efforts away from smartphones in general, the Taiwanese manufacturer has begun to use the show to showcase much of its VR efforts. Along with the addition...
Sea Shepherd’s Web-Based Augmented Reality Experience Spotlights the Damage Done by the Fishing Industry
Augmented reality’s status as a new storytelling medium has already led to the reinvention of filmmaking and journalism. Now, AR is helping non-profits draw attention to their respective causes. Don’t Miss: USA Today Deepens Story on Afghanistan War with AR Experience On Monday, environmental non-profit Sea Shepherd and digital studio Resn launched a web-based augmented...
Apple expands ‘Quick Look’ to let retailers sell things directly in augmented reality
That couch you’re thinking about sure would look good in your living room… or would it? To drag up a decade-old (!) catchphrase: There’s an app for that. There are a ton of apps for that, really. Seeing what furniture might look like in a room is one of the go-to examples of what augmented...
Apple Attacks Snapchat’s Shoppable AR with Apple Pay Button & Other Custom Actions for AR Quick Look Content
Snapchat is probably used to Facebook copying its features by now, but Apple borrowing a page out of its playbook is likely a bit more surprising. But that’s exactly what has happened, as Apple has added custom actions to its AR Quick Look protocol for web-based AR content that owes some influence to Snapchat’s Shoppable...
Hulu Follows Instagram’s Viral Sensation with Branded ‘What Should I Watch’ Lens on Snapchat
The “what (blank) are you” augmented reality filters on Instagram have become so popular that more and more Hollywood giants are following the augmented reality-powered social media meme train, with the latest example coming via Snapchat. The trendy camera effects that started with the Which Disney filter and morphed into similar tributes to Harry Potter,...
Will Apple, Facebook or Microsoft be the future of augmented reality?
Tim Merel Contributor Tim Merel is managing director of Digi-Capital. More posts by this contributor VR/AR startup valuations reach $45 billion (on paper) Despite short-term questions, games software/hardware to top $200 billion by 2023 Apple is seen by some as critical to the future of augmented reality, despite limited traction for ARKit so far and...
