Usually, flying into unknown territory would mean riding into the “danger zone”, but Paramount and Snapchat are taking the trip anyway with one of Summer 2020’s most anticipated movie sequels. On Monday, Snapchat published a trailer reaction Lens, the first of its kind for the Snapchat, featuring the latest trailer for Top Gun: Maverick, which...
Tag: #augmentedreality
Dior Returns to Instagram AR with Virtual Makeup Effect to Promote Holiday Collection
The cosmetics brands are among the earliest adopters of augmented reality, using virtual try-on tools to preview shades of makeup before buying. But, on Monday, fashion brand Christian Dior took a different approach, using Facebook’s Spark AR platform on Instagram to deliver an augmented reality makeup look influenced by its holiday collection. Don’t Miss: Facebook...
Hands-On: Launching Space Rockets in New York’s Central Park via Magic Leap’s Boosters App
We’re a few weeks away from the fireworks associated with New Year’s celebrations, but that doesn’t mean you can’t start a little early — in augmented reality. The team at Weta Workshop, recently released a small immersive game called Boosters that they created for a little office fun, so we decided to take it for...
Hands-On: This Is How Magic Leap’s Voice Control Works via the New Lumin OS Update
This week’s Magic Leap Lumin OS update contained a number of goodies, including iris authentication, and a way to stream to Twitch from the device. But one new feature really stood out to me, and that’s voice control of the system’s interface. Don’t Miss: Magic Leap Used to Bring AR to H&M & Star Wars...
Facebook Messenger Blasts Out Trio of Star Wars AR Effects for ‘Rise of Skywalker’
While “Baby Yoda” from The Mandalorian threatens to overshadow it, Star Wars: The Rise of Skywalker arrives in theaters next week, which means it’s time for Disney and Lucasfilm to ramp up its promotional strategy. And there’s little surprise that augmented reality is part of the marketing toolkit for the conclusion of the Skywalker saga....
AR Telepresence App Spatial Debuts on Magic Leap via Enterprise Suite
After stealing the show at the HoloLens 2 launch and starring in Qualcomm’s unveiling the Snapdragon XR2, holographic video conferencing app Spatial has landed a leading role in Magic Leap’s second act with the enterprise segment. This week, Spatial announced that its 3D remote collaboration solution will be among the apps available on the Magic...
Magic Leap Used to Bring AR to H&M & Star Wars Fashion Collaboration in Tokyo Developed by Warpin Media
There may be questions from some about the future of Magic Leap, but in Japan, The Force is with the augmented reality startup. Japan’s arm of fashion retailer H&M and Disney are using the device to promote a special promotion of customized Star Wars apparel. Don’t Miss: Magic Leap App Obsess Lets You Create a...
Magic Leap Pivots to Enterprise, Announces New Business-Focused Services, Slightly Modified Name
As we predicted this time last year, Magic Leap is finally moving from consumer entertainment hype to making a firm commitment to enterprise customers. On Tuesday, the company announced a new name for its device — the Magic Leap 1, instead of the Magic Leap One Creator Edition. Also, the company is now offering a...
Magic Leap Repackages Developer Tools as The Lab, Publishes Updates to Lumin SDK & Lumin OS, & Previews Magicverse SDK
Along with rebranding Magic Leap 1 for enterprise customers, Magic Leap has gifted its developer community with some new toys with a tease of more to come in 2020. On Tuesday, the company not only introduced a consolidated package of new and existing developer tools that it calls The Lab and published new releases of...
Hands-On: Magic Leap App Obsess Lets You Create a Fashion Store Pop-Up Nearly Anywhere
The newly enhanced focus from Magic Leap on enterprise, announced on Tuesday, also came with a few companies opting to weigh in with their experiences developing for the platform. One of those companies is Obsess, an app that allows Magic Leap users to create customized immersive showrooms, giving anyone the ability to create a virtual...