The first season of Star Wars: The Mandalorian may be over, but the love for its biggest star, Baby Yoda, persists. And while Disney wasn’t able to get Baby Yoda toys to fans in time for the gift-giving season, there’s still at least one way to interact with the adorable youngster in augmented reality. Don’t...
Tag: #augmentedreality
Snapchat, Facebook, Google, 8th Wall, & Immersion Bring Holiday Cheer via Augmented Reality
Sending Christmas cards via snail mail is so passé. Why spend the time and money for a bougie photoshoot, saccharine card design, and postage when you can use augmented reality to instantly dress up photos and videos to send to friends and family instead? Luckily, there is a wide range of holiday-themed camera effects and...
Magic Leap Wraps 2019 with Immersive Holiday Experience
The book is almost closed on 2019, but Magic Leap has one more gift to offer its users before the new decade arrives. Now appearing in the Magic Leap “Concepts” section of the app store is an experience called Music Box that brings an immersive caroler to anyone using the augmented reality headset. Don’t Miss:...
Google Lens Delivers AR Try-On for L’Oreal’s Garnier Products at Walmart
Sure, it’s the giving season, but sometimes you’ve just got to treat yourself to some cosmetics. If you’re shopping at Walmart, L’Oreal just made that a shade easier when shopping for Garnier hair color products with an assist from Google Lens and the Modiface AR platform. Don’t Miss: ModiFace Applies Its Augmented Reality Tech to...
8th Wall’s Web AR Brings Album Art of Pink Floyd to Life
What better band than Pink Floyd, the pioneers of psychedelic and progressive rock, to show the music industry how to reinvent album art for the augmented reality age? All rhetorical questions aside, Sony Records saw the opportunity to promote The Later Years, an 18-disc boxed set of CDs that covers Pink Floyd’s output from 1987...
The sorry state of AR startups in 2019
Even when Apple telegraphs its hardware strategy, it’s proving to be nearly impossible for startups to beat them. The company’s executives have been motioning interest in following their runaway success on mobile with hefty investments in augmented reality, something that has led to the rise of dozens of venture-backed startups hoping to beat Apple to...
Facebook is building an operating system so it can ditch Android
Facebook doesn’t want its hardware like Oculus or it augmented reality glasses to be at the mercy of Google because they rely on its Android operating system. That’s why Facebook has tasked a co-author of Microsoft’s Windows NT named Mark Lucovsky with building the social network an operating system from scratch, according the The Information’s...
HyperloopTT Uses Magic Leap to Show How Elon Musk’s Futuristic Vision of Transport Will Work in the US
While Elon Musk is in Los Angeles showing off the future of personal transport via the Cybertruck, another, unaffiliated group is taking one of his most popular ideas to market, with augmented reality as a key part of the plan. This week, the HyperloopTT team unveiled its detailed plans for its next-generation commuter rail system,...
Exclusive: Nreal Fires Back at Magic Leap with Motion to Dismiss Trade Secrets Lawsuit
In a stunning end-of-year twist to the Magic Leap versus Nreal legal saga, the China-based startup is now filing a motion against Magic Leap. Documents detailing the motion were filed on Monday with the US Northern District Court of California. Don’t Miss: Hands-On with the Nreal Light, Smartphone-Powered Augmented Reality Immersion The documents state that...
Nreal Fires Back at Magic Leap with Motion to Dismiss Trade Secrets Lawsuit
In a stunning end-of-year twist to the Magic Leap versus Nreal legal saga, the China-based startup is now filing a motion against Magic Leap. Documents detailing the motion were filed on Monday with the US Northern District Court of California. Don’t Miss: Hands-On with the Nreal Light, Smartphone-Powered Augmented Reality Immersion The documents state that...
