Most of the people I spoke with at Facebook’s Oculus Connect see the proliferation of virtual reality as a foregone conclusion, one that’s just a matter of timing at this point. For Facebook, the conference’s “The Time is Now” catchphrase showcased that they feel their hardware is ready for everyone. But despite the success they...
There have been enough music artists releasing Snapchat AR experiences over the past week to fill a small festival. Count them with me: Bruno Mars. Gucci Mane. Kodak Black. Missy Elliot. Imagine Dragons. Panic! At the Disco. The barrage of AR camera effects come courtesy of Lens Studio, which is also making the extra effort...
Former soccer star and current celebrity David Beckham has the augmented reality abilities of Facebook and Instagram as allies in the effort to eradicate malaria from the world. The “Malaria Must Die So Millions Can Live” campaign launched earlier this year with Beckham as its spokesperson, but, the campaign is kicking up activity with augmented...
Open AR Cloud (OARC) is proud to invite all those interested in learning the latest insights about AR Cloud technology and to experience the state of the art at Telekom Lounge in the Allianz Arena on Wednesday, October 16, 2019. At this important, full-day event, OARC will present the updates of their work and celebrate...
Magic Leap is making it easier for developers to share their spatial computing experiments with other Magic Leap One users. On Thursday, Magic Leap has opened up Magic Leap World for developers to publish concepts, which as defined by Magic Leap, are “free apps with limited functionality” available to Magic Leap One users for the...
Ahead of Advertising Week, Facebook is the announcing the expansion of three interactive ad formats. First, it says that poll ads (which you may already have seen in Instagram Stories) are moving to the main feed of the Facebook mobile app. Second, the augmented reality ads that Facebook has already been testing are moving into...
After adding dual cameras to its camera glasses, Snap is finally taking full advantage of the depth-sensing abilities of newer iPhones as well, extending the use of its new 3D Camera Mode. Rolling out to Snapchat on iPhone X, XS, XR, and new 11-series iPhones this week, 3D Camera Mode uses TrueDepth camera to capture...
It looks like Snap’s foray into augmented reality billboards last year was successful, as the company has returned with two more outdoor advertisements for its Snap Originals series. Now through Sept. 24, Los Angeles residents and visitors will have the opportunity to interact with a billboard at 1008 W Sunset Plaza advertising the fourth season...
The Daily Crunch is TechCrunch’s roundup of our biggest and most important stories. If you’d like to get this delivered to your inbox every day at around 9am Pacific, you can subscribe here. 1. Another high-flying, heavily funded AR headset startup is shutting down In an email obtained by TechCrunch, Daqri — which built enterprise-grade...
While Apple and Microsoft strain to sell augmented reality as the next major computing platform, many of the startups aiming to beat them to the punch are crashing and burning. Daqri, which built enterprise-grade AR headsets, has shuttered its HQ, laid off many of its employees and is selling off assets ahead of a shutdown,...
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