Big-box retailer Target has been on a bit of an augmented reality advertising shopping spree via Snapchat lately. The latest example, revealed on Tuesday, comes via a pair of Halloween-themed experiences, available in the camera carousel in Snapchat. Don’t Miss: Snapchat Is Helping the Music Industry Reinvent Music Videos via Lens Studio The first experience...
Dark mode themes for mobile apps are all the rage these days, but YouTube is taking that a bit literally with its latest augmented reality experience. On Monday, to promote the release of Maleficent: Mistress of Evil, which debuts in US theaters on Friday, Disney released a virtual makeup try-on experience through YouTube. Don’t Miss:...
Whether you loved or hated the blockbuster hit Joker for its slapdash violence and unflattering portrayal of mental illness, if you have been online lately, you know you can’t afford to miss it. If you are in the former camp, you can now show your appreciation using a new filter launched within Facebook’s mobile app...
On September 17, HTC announced that cofounder Cher Wang would be stepping down as CEO. In her place, Yves Maitre stepped into the role of Chief Executive, after more than a decade at French telecom giant, Orange. It’s a tough job at an even tougher time. The move comes on the tail of five consecutive...
Apple has reportedly acquired U.K. special effects studio IKinema, a startup that may be useful in Apple’s quest to bolster its mobile devices with AR special effects and in its more far-flung attempts to enter the AR/VR headset market. The company issued its standard confirmation for the deal to TechCrunch “Apple buys smaller companies from...
If you need to know whether you are really a Hufflepuff or a Gryffindor, then it’s time to get yourself an augmented reality sorting hat. The sorting hat game went live for Harry Potter fans this week within Wizarding World, a new mobile app and website launched by Harry Potters’ publishing house and the studio...
Following in the steps of Snapchat, Instagram, and YouCam, another popular photo app has gotten into the virtual try-on augmented reality game. On Thursday, BoxyCharm, a cosmetics subscription service, unveiled a partnership with app developer Lightricks that will bring cosmetics AR filters to Facetune2, a “selfie editing” app that ranks in the top 10 of...
Now that iOS 13 is in the wild, developers are starting to show off the magical augmented reality powers ARKit 3 can deliver. One shining example comes via the new Meisai AR Filter app, developed by Japan’s Kitasenju Design, which is capable of producing visual illusions that would make Doctor Strange retire from sorcery. Don’t...
With the imminent arrival of the HoloLens 2 expected any day now, Microsoft is preparing new users to take advantage of its software from day one. This week, Microsoft uploaded a series of tutorial videos to its YouTube channel for Dynamics 365 Guides, an enterprise AR app that enables companies to author step-by-step AR workflows,...
While Magic Leap World gets its share of fun apps for playing with Porgs, watching TV, and exploring the ocean’s depths, developers are making a strong business case for the Magic Leap One as well. Cue BadVR, a Los Angeles-based startup that was recently highlighted as one of the NR30 Up & Coming AR Founders...
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