Tag: #augmentedreality

Fast-food chain Jack in the Box has decided to put an augmented reality twist on the traditional sweepstakes promotion by employing the immersive powers of Snapchat. Now through Aug. 18, the chain will run a Jack in the Box AR experience that gives customers a chance to win prizes. The experience is available in the...

With HoloLens 2 (hopefully) just around the corner, Microsoft has announced that it will no longer be providing any major operating system updates to the original HoloLens. The HoloLens 1 was released back in 2016, which feels a bit like ancient history in the ever-evolving world of spatial computing. Ever since the HoloLens 2 announcement...

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Already among the first game makers to add augmented reality content to an existing game upon the launch of ARKit, Zynga is breaking new ground with mobile AR once again. On Wednesday, the game maker’s Custom Street Racer 2 (CSR2) racing game, a free download for iOS and Android, will serve as the augmented stage...

Apple is combining two long-standing major efforts in a new push, making AR more consumer-friendly and helping portray Apple Stores as civic centers where communities can come together. The project, called [AR]T Walk, is a walking tour through various city centers around the globe aiming to help the digital art works of artists come alive...

Facebook this morning issued a lengthy breakdown of recent research into BCI (brain-computer interface) as a means with which to control future augmented reality interfaces. The piece coincides with a Facebook-funded UCSF research paper published in Nature today entitled, “Real-time decoding of question-and-answer speech dialogue using human cortical activity.” Elements of the research have fairly...

The latest immersive production from Magic Leap Studios finally got its debut on Monday at Siggraph, during which the company also released the app to the general public, so we took it for a spin. It’s called Undersea, and its goal is to submerge you in a virtual environment that makes it seem as though...

Augmented reality jigsaw puzzle game PuzzlAR: World Tour, formerly only available on mobile devices, has been given a major upgrade via a new version for the Magic Leap One. Back in November 2018, Magic Leap sought to bolster its AR ecosystem by launching the Independent Creator Program. The idea was for game and app developers...

The mystery surrounding Overture, an app that showed up in the Magic Leap World app store along with the latest Lumin software release, has been cleared up. When I first discovered Overture earlier this week, before the official update announcement, I tried using it. And while the app fully launches when you select it, no...

Unity’s private valuation is climbing but it’s growing unclear whether the company’s leadership is planning to take the 15-year-old gaming powerhouse public anytime soon. The company announced today that is has received signed agreements from D1 Capital Partners, Canada Pension Plan Investment Board, Light Street Capital, Sequoia Capital, and Silver Lake Partners to fund a...