Tag: #augmentedreality

After raising tens of millions from investors and executing a pretty substantial pivot earlier this year, augmented reality startup Ubiquity6 and its team have been acquired by gaming chat app giant Discord. The ambitious AR startup had raised $37.5 million from a series of top investors including Benchmark, First Round, Kleiner Perkins and Google’s Gradient...

The Paris-based technology conference Viva Technology, which hosted the likes of Apple’s Tim Cook and Facebook’s Mark Zuckerberg, is now over. But there are still a few more treats to discover from the annual gathering. Namely, from new Magic Leap CEO Peggy Johnson. • Don’t Miss: ‘The Matrix’ Movie Effects Pioneer & Former Magic Leap...

Now that Snapchat has extended its virtual try-on powers from the face and feet to the wrist, Samsung is leveraging the new capability, along with an interactive twist, to sell its smartwatches. Samsung Electronics UK partnered with Snapchat to run a virtual try-on for Samsung Galaxy Watch 3 using the app’s wrist-tracking technology to project...

With the tagline “More Than Meets the Eye,” the Transformers franchise was pretty much preordained to have its own augmented reality game, and AR gaming pioneer Niantic has stepped up to fulfill that destiny. Niantic will now join forces with toymakers Hasbro and Tomy and development studio Very Very Games to build Transformers Heavy Metal...

In Friday acquisition news, Shopify shared today that they’ve acquired the team from augmented reality startup Primer, which makes an app that lets users visualize what tile, wallpaper or paint will look like on surfaces inside their home. In a blog post, co-founders Adam Debreczeni and Russ Maschmeyer write that Primer’s app and services will...

Magic Leap has had a rough couple of years, highlighted by high-profile executive departures, lawsuits, troublesome patent shuffles, and massive layoffs. Despite this, things seem to have calmed down at the augmented reality startup under Peggy Johnson, but there are still questions as to how things went awry under the old regime. • Don’t Miss:...

This week, Apple unveiled its own version of Google Lens in the form of Live Text. In response, Google just hit back with a new feature for its visual search tool called Places, a new search category that can recognize landmarks and return information on them within the camera view, which Apple touted as a...

Just when everything seemed settled over at Magic Leap, it turns out that the internal tumult is still in play. Now, just as newly minted CEO Peggy Johnson has managed to fully position herself publicly as the new leader of the struggling augmented reality startup, more executive departures have begun. • Don’t Miss: Magic Leap...