In the Tom Holland era, it appears to be impossible to promote a new Spider-Man movie without an augmented reality experience, a trend that continues with Spider-Man: Far From Home. Starting on Thursday, Papa John’s customers who order a Superhero XL two-topping pizza can scan a Snapcode with the Snapchat app for iOS or Android...
Tag: #augmentedreality
The next frontier for sneakerheads is trying on shoes virtually
Startups in the AR space see a bright future for bringing retail experiences into the home, but there haven’t been a ton of convincing examples of companies carrying out this vision effectively. Wannaby is using AR to help sneaker heads visualize their next purchase by letting them try on the shoes virtually. The company launched...
Apple iPhone Owners Can Now Try Out Gucci’s Ace Sneakers via Augmented Reality
While Gucci is among the most recognizable brands in fashion, you would be excused for not realizing that the company makes sneakers as well. Yet, here we are, with Gucci adding an augmented reality try-on camera tool to its iOS mobile app, available now via the App Store, for its Ace sneakers line, which the...
Snapchat Turns Wrigley Field into the Upside Down for ‘Stranger Things’ Promotion
With the third season of Netflix’s hit series Stranger Things set to debut July 4, it’s time to crank up the hype machine, this time, in augmented reality. For its latest promotion, Netflix has summoned the AR powers of Snapchat to bring “the upside down,” the alternate dimension from the show, to Chicago’s Wrigley Field...
Live Nation & Hyundai Roll Out Augmented Reality Experiences for Concert Goers at Music Midtown Festival
For those about to rock, Live Nation salutes you, now with augmented reality. This week, at the Cannes Lions Advertising Festival of Creativity in France, the live entertainment giant unveiled a suite of AR experiences that music festivals and their sponsors will be able to deploy in their mobile apps to engage attendees. Don’t Miss:...
Hands-On: Niantic’s Harry Potter: Wizards Unite Brings New Magic to the World of Augmented Reality
Can lightning strike twice? Niantic is betting that it can with its latest augmented reality game based on the best-selling multimedia franchise Harry Potter. If the developer’s name is unfamiliar, then perhaps Ingress, the company’s first mobile game, which not only earned a cult following but also set the template for location-based gaming, rings a...
A chat with Niantic CEO John Hanke on the launch of Harry Potter: Wizards Unite
Just shy of three years ago, Pokémon GO took over the world. Players filled the sidewalks, and crowds of trainers flooded parks and landmarks. Anywhere you looked, people were throwing Pokéballs and chasing Snorlax. As the game grew, so did the company behind it. Niantic had started its life as an experimental “lab” within Google...
NASA’s historic Apollo 11 launch comes to your phone in AR
We’re nearing the 50th anniversary of the Apollo 11 Moon landing (on July 24) and, to celebrate, there’s an interactive augmented reality app called 321 LAUNCH that will bring a faithful recreation of the launch to your mobile device — and any surface you happen to have at hand. Their are actually two AR experiences...
Magic Leap Claims He Stole Augmented Reality Ideas as an Employee, but Who Is Chi Xu, the Founder of Nreal?
When I first found out about Nreal, back in the spring of 2018, the most interesting thing about the company’s story was the founder’s background. Chi Xu, the CEO and founder of Nreal, previously worked at Magic Leap as a software engineer. Earlier this year, when I met Xu a second time in Barcelona, Spain...
Niantic Sets Launch Date for Harry Potter Augmented Reality Game, Releases New Trailer
After more than a year of teasing and testing, Niantic and Warner Bros. are finally ready to release Harry Potter: Wizards Unite to muggles of the world. Niantic has announced that the game will launch on Friday, June 21 starting with players in the US and UK, with other regions to follow. Along with announcement,...