Tag: #augmentedreality

After building a tech empire on revenues from search advertising, Google is not about to sit back and let Snapchat, Facebook, 8th Wall, and others draw all the AR marketing attention to their platforms. This week, at the Cannes Lions International Festival of Creativity (basically the Oscars plus SXSW of the marketing industry), Google unveiled...

Makeup tutorials and reviews are some of the most popular content on YouTube, as they help people learn about new products as well as how to apply them. YouTube is now kicking that experience up a notch with the introduction of a new AR feature for virtual makeup try-on right from the YouTube app. Called...

One of the most prestigious annual events for the advertising industry, the Cannes Lions is the ideal backdrop for Snapchat to show the brands and agencies in attendance what it’s got. On Monday, Snap did just that by opening an augmented reality exhibit at the La Malmaison art gallery featuring the digital creations of innovative...

Augmented reality has taken the advertising industry by storm, but the technology has a steep learning curve. Luckily for advertisers, Unity is here to flatten the curve a bit. At the Cannes Lions International Festival of Creativity 2019, Unity unveiled Responsive AR, a new ad format that enables non-developers to create interactive AR experiences. Don’t...

The concept of an IRL heads-up display has been a part of science fiction since basically the beginning. Big players have tried their hand at it with less than stellar results — most notably Google with Glass, and more recently Intel’s Vaunt. But North may have cracked the nut on smart glasses with Focals. They...

In a legal brief entered on Monday, Florida-based startup Magic Leap has filed suit against the founder of Nreal, a former employee of Magic Leap, claiming that the company’s Nreal Light smartglasses were built using Magic Leap’s intellectual property. The documents, which were filed with U.S. District Court, Northern District of California in San Francisco,...

I played Pokémon GO this weekend, because I was babysitting my nephew, and I couldn’t help but be reminded what a cultural force it was when it launched three years ago. Hundreds massed near San Francisco’s Ocean Beach every day to hunt. Huge crowds sprinted through Central Park to catch a Vaporeon. Disapproving finger-pointers penned...

With all the talk about returning to the moon via SpaceX, NASA, and international agencies, some have forgotten some of the magic surrounding the original Apollo 11 mission. To remind us about just how monumental the first landing was, the John F. Kennedy Library Foundation has launched an app that allows users to recreate the...

The collaboration between Magic Leap and Wacom, which was first announced during last year’s L.E.A.P. conference is progressing rapidly. And now we have a little more information in the way of a visual demonstration shown off by Nobutaka Ide, Wacom’s CEO. Don’t Miss: Hands-On with CNN’s Magic Leap News Video App The demo was a...

Aircraft manufacturer Airbus is so impressed with the boost in productivity it has gained from Microsoft’s HoloLens, the company will begin offering augmented reality software to its customers. On Monday at the Paris Air Show, Airbus announced that it will begin selling off-the-shelf applications, including training, remote collaboration, and maintenance solutions, that the company has...