The new film Brightburn, a horror take on the superhero genre produced by Guardians of the Galaxy director James Gunn, debuted in theaters on Friday, and it has some promotional backing from Snapchat to drive ticket sales. Available via Snapcode, the augmented reality experience uses the front-facing camera on your smartphone. When Snapchat users raise...
Tag: #augmentedreality
Hollywood Exhibit Uses HoloLens to Transport Fans into the Worlds of ‘Back to the Future’ & Halo
The potential of augmented reality is often shown in science fiction movies, but a new exhibit marries the genre with very real world AR technology, to great effect. “Hollywood Dream Machines: Vehicles of Science Fiction and Fantasy” is a new exhibit at the Petersen Automotive Museum in Los Angeles, and the best part of the...
Streem buys Selerio in effort to boost its AR teleconferencing tech
Streem, an AR startup that is meshing teleconferencing software with computer vision tech, has acquired a small U.K. startup called Selerio that’s also building out augmented reality technologies. The startups were both members of betaworks’ VisionCamp accelerator program last year where they met and collaborated while tackling separate computer vision problems in the AR space....
Glass graduates from Alphabet’s X as it scores new hardware update
Google’s head-worn smart display, Google Glass, is finally ready to move the tassel. After defining the company’s far-flung connected dreams when it was first announced in 2013, the enterprise-refocused headset is graduating from the X moonshot factory with a new hardware update that aims to make it more approachable for companies. After a soft consumer...
Modsy scores $37M to virtually redesign your home
Modsy has raised some new cash as the computer vision startup looks to get physical and build more of the furniture it recommends. The startup announced they have closed $37 million in Series C funding led by TCV. They’ve now raised north of $70 million to date. The service combines computer vision tech with human...
Pepsi Celebrates Summer with Hundreds of Instagram Camera Effects for Soda Drinkers
With the upcoming Memorial Day weekend serving as the unofficial start of summer, Pepsi is turning to Instagram to help sell its soft drinks to quench the thirst of beachgoers and BBQers. This week, Pepsi kicked off its #Summergram (yes, with the hashtag symbol) campaign with launch events in New York City, Chicago, Los Angeles,...
Google Releases Glass Enterprise Edition 2, Includes Qualcomm Snapdragon XR1Upgrade
As the tech world patiently waits for the advent of mainstream consumer smartglasses, Google is content to stick to the business world (for now). Nearly two years after refocusing Glass on the business sector with its Enterprise Edition, on Monday, Google unveiled the sequel to its smartglasses, which run on Android and Qualcomm’s Snapdragon XR1...
Glass graduates from Google X as it scores new hardware update
Google’s head-worn smart display, Google Glass, is finally ready to move the tassel. After defining the company’s far-flung connected dreams when it was first announced in 2013, the enterprise-refocused headset is graduating from the X moonshot factory with a new hardware update that aims to make it more approachable for companies. After a soft consumer...
Magic Leap Adds Mobile Carrying Case to Its Arsenal of Augmented Reality Gear
It look a while, but one of the most anticipated Magic Leap One accessories is finally here. Magic Leap has quietly added the official Magic Leap One carrying case, which we previewed last year, to its website. Don’t Miss: Storing & Transporting Magic Leap One Safely Works with This Affordable VR Case There’s no fancy...
Magic Leap buys Belgian startup building hologram teleconferencing software
Princess Leia’s hologram message to Obi-Wan is getting closer to reality, at least augmented reality. Magic Leap announced yesterday that they’ve agreed to acquire Belgian startup Mimesys. The team has been working on bringing Star Wars-esque volumetric video calls to the Magic Leap platform, and it seems that the Florida AR startup liked what they...