Extra Crunch offers members the opportunity to tune into conference calls led and moderated by the TechCrunch writers you read every day. This week, TechCrunch’s Kate Clark sat down with Eric Yuan, the founder and CEO of video communications startup Zoom, to go behind the curtain on the company’s recent IPO process and its path...
Tag: #augmentedreality
Now You Can Visit the Statue of Liberty in NYC from Anywhere in Augmented Reality via iOS App
Many native New Yorkers, like myself, get a chance to visit the famed Statue of Liberty during school trips when they’re a child in grade school. And if you’re not lucky enough to be born in the city, you have to make a special trip to the monument as a tourist. Alas, many can’t afford...
Minecraft Earth makes the whole real world your very own blocky realm
When your game tops 100 million players, your thoughts naturally turn to doubling that number. That’s the case with the creators, or rather stewards, of Minecraft at Microsoft, where the game has become a product category unto itself. And now it is making its biggest leap yet — to a real-world augmented reality game in...
Microsoft Turns Real World into Multiplayer Playground with Minecraft Earth Mobile AR Game
As promised with its teaser from Build 2019, Microsoft has unveiled the details for its augmented reality version of Minecraft for smartphones. The company published a new trailer for the game, which has a rather similar feel to the trailer Niantic originally produced for Pokémon GO. And, like the aforementioned classic, the video presents a...
Magic Leap Acquires Augmented Reality Telepresence Startup Mimesys
Just months after we previewed the augmented reality, volumetric video conferencing powers of Mimesys, the company has undergone a major change — it’s now a part of Magic Leap. On Thursday, Magic Leap announced the acquisition of the Belgium-based startup that allows Magic Leap One users to engage in real-time telepresence conference calls using volumetrically...
Reality Check: The marvel of computer vision technology in today’s camera-based AR systems
Alex Chuang Contributor Alex Chuang is the Managing Partner of Shape Immersive, a boutique studio that helps enterprise and brands transform their businesses by incorporating VR/AR solutions into their strategies. More posts by this contributor The fall of the unicorns brings a new dawn for water bears Where Vancouver’s Tech Ecosystem Goes From Here British...
Google & Magic Leap Developer Create Augmented Reality Mobile Apps for Warping Real World into Art
Because of its ability to place digital content into the real world, augmented reality lends itself well to artists and creatives. Two new mobile apps, one from Google and another from an indie developer with ties to Magic Leap, invert the creative conceit by taking the real world and morphing it via augmented reality. First...
AR display-maker DigiLens lands $50 million from Samsung, Niantic
The broader AR market is made up of a lot of hype and excitement, but fundamentally it’s all based around the promise that waveguide displays can continue to stay wafer-thin while getting better and cheaper. Waveguide-maker DigiLens is aiming to stay aggressive in lowering the costs of the expensive component. It has just closed a...
The Statue of Liberty gets an AR app to celebrate its new museum
This week, the new $100 million Statue of Liberty Museum opens in the shadow of one of America’s most iconic landmarks. The 26,000-square-foot space offers insights into the statue’s storied history, along with context for the majority of visitors who ultimately can’t make it inside the structure. For those who don’t make it to Liberty...
Nike Begins Using Augmented Reality for Sneaker Fitting in Mobile App & in Retail Stores
After applying augmented reality as a solution for the sale and marketing of sneakers, Nike is taking the next step in its adoption of AR to improve the customer experience. On Thursday, Nike unveiled its new Nike Fit tool, which the company is preparing to add to its existing mobile apps for iOS and Android,...
