Unity Technologies, the company behind one of the world’s most popular game engines, could nearly double its reported valuation in a new round of funding. The company has filed to raise up to $125 million in Series E funding according to a Delaware stock authorization filing uncovered by Prime Unicorn Index and reviewed by TechCrunch....
Tag: #augmentedreality
With new Fit technology, Nike calls itself a tech company
Rae Witte Contributor Share on Twitter Rae Witte is a New York-based freelance journalist covering music, style, sneakers, art and dating, and how they intersect with tech. You can find her writing on i-D, The Wall Street Journal, Esquire and Forbes, among others. More posts by this contributor Why women are indefinitely sharing their locations...
Nike Tries on Augmented Reality for Sneaker Fitting in Mobile App & Retail Stores
After applying augmented reality as a solution for the sale and marketing of sneakers, Nike is taking the next step in its adoption of AR to improve the customer experience. On Thursday, Nike unveiled its new Nike Fit tool, which the company is preparing to add to its existing mobile apps for iOS and Android,...
‘Weird Cuts’ is Google’s new AR experiment that lets you cut out pieces of reality to make collages
In addition to preserving art and historic landmarks around the world, Google’s Arts & Culture division also likes to collaborate with artists to experiment with integrations between technology and art. The latest of these efforts, a new AR app called “Weird Cuts,” was formally introduced this evening at the Google I/O developer conference. The concept...
Snapchat & Facebook Messenger Deliver Augmented Reality Camera Effects for Mother’s Day
If you need some help expressing how you feel to your mom for Mother’s Day, Snapchat and Facebook are here with some augmented reality help. On Sunday, Snapchat will offer several Mother’s Day-themed AR Lenses to help users create photo or video messages for their materfamilias. There’s a standard “Happy Mother’s Day” message, a more...
Google Maps AR directions rolls out today on Pixel phones
One of the more bizarre, yet intriguing, demos from last year’s Google I/O is now available for real users. AR walking directions in Google Maps is finally rolling out to Pixel users today. Augmented reality directions will let users better orient themselves when they pop open Google Maps, and will give users more visual cues...
Snap a photo of a menu and Google Lens can tell you what to order
Last year at Google I/O, the company wowed the audience by showcasing Duplex as a way to make restaurant reservations. It seems that the company is psyched to solve dining’s most annoying problems, because they’re now tapping computer vision tech to help people order the right meal and split the check. The company’s AI/AR platform,...
Google Expands Preview of Maps AR Navigation to Pixel Phones
Alongside its official unveiling of the lower-cost Pixel 3a smartphone at Google I/O, Google took the opportunity to extend its early preview of AR walking navigation in Google Maps to all Pixel devices. After introducing the capability at last year’s Google I/O Google began rolling out the alpha preview of the AR mode to its...
Microsoft Teases Minecraft Augmented Reality Game for Mobile at Build 2019
It looks like Microsoft will finally make good on its promise to bring Minecraft to augmented reality, as foreshadowed via a HoloLens demo in 2015. But there’s a plot twist — AR Minecraft may debut as a mobile app rather than as a HoloLens experience. On Monday, in conjunction with Build 2019, Microsoft shared a...
Google brings augmented reality to Search
At its I/O developer conference, Google today announced that it is bringing the camera — and augmented reality – to Google Search. As the company demonstrated, you could search for something like “great white shark” and then see it in front of you through your phone’s camera. The company showed similar examples with a 3D...