Nine lessons on how Niantic reached a $4B valuation

We’ve captured much of Niantic’s ongoing story in the first three parts of our EC-1, from its beginnings as an “entrepreneurial lab” within Google, to its spin-out as an independent company and the launch of Pokémon GO, to its ongoing focus on becoming a platform for others to build augmented reality products upon. The Niantic...

AR will mean dystopia if we don’t act today

Matt Miesnieks Contributor Matt Miesnieks is a partner at Super Ventures. More posts by this contributor Why the YouTube of AR won’t be YouTube The product design challenges of AR on smartphones The martial arts actor Jet Li turned down a role in the Matrix and has been invisible on our screens because he does not...

Why are people still giving Magic Leap money?

If Magic Leap fails, the skeptics will at least have to admire the AR startup’s keen ability to raise vast amounts of capital. The company announced today that it has locked down another $280 million in a deal with Japan’s largest mobile operator, Docomo. The deal brings the company’s ever-swelling total cash raised to $2.6...

RosieReality, a Swiss startup using AR to get kids interested in robotics and programming, scores $2.2M seed

RosieReality, a startup out of Zürich developing consumer augmented reality experiences, has raised $2.2 million in seed funding led by Redalpine. Other backers include Shasta Ventures, Atomico partners Mattias Ljungman and Siraj Khaliq (both of whom invested in a personal capacity) and Akatsuki Entertainment Fund. Founded in early 2018, RosieReality’s first AR experience is designed...

Scroll to top

By continuing to use the site, you agree to the use of cookies. more information

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.

Close