Magic Leap’s business strategy for bringing augmented reality to the mainstream has become even clearer via its latest funding round. On Friday, the company announced that it has secured $280 million in funding from NTT Docomo, the largest wireless provider in Japan. Video: . “Docomo is proud to offer new value-added services never experienced before...
Tag: #augmentedreality
Shutterstock Gives Customers the Ability to Preview Photos in Augmented Reality
Don’t look now, but stock photo mega-site Shutterstock may have the most extensive library of augmented reality content available. The company recently added the “View in Room” augmented reality tool to its iOS app, enabling users to preview approximately 250 million images on vertical surfaces via ARKit. When viewing a photo, users can select the...
Google & Childish Gambino Follow Up Pixel Playground Hit with Pharos AR App
Google is going all in with Childish Gambino as its musical champion for augmented reality, as the duo has now dropped its second AR collaboration of the year. After Google launched his Playmoji for Pixel’s Playground app earlier this year, Gambino, the musical alter ego of entertainment multi-threat Donald Glover, released the multiplayer augmented reality...
Hands-On: Angry Birds AR: Isle of Pigs Reinvents the Franchise for Mobile, but Smartglasses Are Its Destiny
Finland-based Rovio, one of the pioneers of mobile gaming, is now ready to break new ground in augmented reality with its Angry Birds franchise. Along with its AR development partner, Sweden-based Resolution Games, the publisher is following up Angry Birds FPS: First Person Slingshot for the Magic Leap One with a return to its mobile...
Digging into key takeaways from our 2019 Robotics + AI Sessions event
Extra Crunch offers members the opportunity to tune into conference calls led and moderated by the TechCrunch writers you read every day. This week, TechCrunch’s Brian Heater and Lucas Matney shared their key takeaways from our Robotics + AI Sessions event at UC Berkeley last week. The event was filled with panels, demos and intimate...
Home Decor App Houzz Expands Augmented Reality Catalog to Include Virtual Floor Tile
Apps that can display virtual furniture in the home are one of the most popular applications of mobile AR today, but Houzz has decided to raise the stakes with its latest update. On Tuesday, the company rolled out a floor tile AR feature to its iOS and Android apps. Don’t Miss: Augmented Reality App Maker...
Snapchat Celebrates Earth Day with Sobering Augmented Reality Look at Rising Sea Levels
In an effort to raise awareness regarding the impact of emissions on the environment, Snap has partnered with the United Nations Environment Programme to use augmented reality to show how much ocean levels will rise over the next 80 years. For the entirety of Earth Day, Snapchat is hosting an interactive Lens (built via Lens...
USA Today Enhances Notre Dame Fire Coverage with Augmented Reality Experience
On Monday, the world watched in horror as the historic Notre Dame Cathedral went up in flames in Paris. Just days later, on Wednesday, the augmented reality team at USA Today managed to add a related interactive 3D experience to its app, displaying the famous structure as it appeared before the conflagration. Don’t Miss: ABC...
8th Wall Brings Image Targets to Its Web-Based Augmented Reality Platform
When it comes to web-based augmented reality, 8th Wall has emerged as one of the leading platform providers, and the company just cranked up its capabilities another notch for AR marketers. Release 11 of 8th Wall Web brings Image Targets, the company’s take on image recognition for AR activations. The capability enables creators to define...
New iPhone App Fills Your Living Room with a Virtual Orchestra
It may take practice to get to Carnegie Hall, but a new mobile app gives the average iPhone or iPad owner the experience of walking on stage with a live orchestra. Available now on the App Store, the Spatial Orchestra app brings music to life comes with augmented reality and spatial audio. Built by developer...