New images reveal that Microsoft is already well underway in fulfilling its $480 million contract to provide augmented reality headsets to the US Army. The Army Futures Command recently gave CNBC a preview of the Integrated Virtual Augmentation System (IVAS), which is comprised of a modified HoloLens 2 with additional sensors, such as thermal sensor...
Tag: #augmentedreality
Snapchat Redesign Includes AR Bar, Adds Landmark AR Feature, Integrates Giphy & Photomath Camera Tools
The first annual Snap Partner Summit kicked off on Thursday in Los Angeles, and with it came some new products announcements, several of which enhance Snapchat’s already robust augmented reality powers. Among the new releases, the big standout is an interface change that the company calls the AR Bar, which will make it easier to...
Snapchat launches Scan, its AR utility platform
Point and shoot? No, point and interact. Snapchat can now help with your homework. The app’s camera is becoming the foundation of an augmented reality developer platform known as “Scan”. Snap today announced partnerships with Photomath to add the ability to solve math problems, and Giphy for detecting objects which then spawn related GIFs on...
Puma’s QR Code-Covered Sneakers Put Augmented Reality at Center of Design, with Mixed Results
We’ve seen a variety of AR experiences related to athletic footwear over the years, but Puma is betting sneakerheads will buy into a version of interactive design where sneakers are the augmented reality experience The shoemaker launched the LQD Cell (pronounced “liquid cell”) Origin AR as a limited release on Thursday. The sneaker is the...
Talking the future of media with Northzone’s Pär-Jörgen Pärson
We live in the subscription streaming era of media. Across film, TV, music, and audiobooks, subscription streaming platforms now shape the market. Gaming and podcasting could be next. Where are the startup opportunities in this shift, and in the next shift that will occur? I sat down with Pär-Jörgen “PJ” Pärson, a partner at European...
SK Telecom Rolls Out Magic Leap In-Stores in South Korea, Announces Harry Potter & League of Legends AR Partnerships
The partnership between Magic Leap and leading South Korean wireless carrier SK Telecom took on an added importance earlier this week as the company unveiled the world’s first nationwide 5G network. During an event at SK Telecom’s headquarters in South Korea, Jung-ho Park, the company’s CEO, outlined its aggressive dive into 5G, which includes a...
Marvel Continues Its Augmented Reality Rampage with Iron Man Robot for ‘Avengers: Endgame’
Already a dominant force at the box office, Marvel Studios appears intent on establishing itself as the ruler of augmented reality media as well. After licensing Iron Man to Hasbro for the Hero Vision Iron Man AR Helmet as a tie-in to Avengers: Infinity War, Marvel has returned to the AR well for Avengers: Endgame...
Edgybees’s new developer platform brings situational awareness to live video feeds
San Diego-based Edgybees today announced the launch of Argus, its API-based developer platform that makes it easy to add augmented reality features to live video feeds. The service has long used this capability to run its own drone platform for first responders and enterprise customers, which allows its users to tag and track objects and...
Microsoft Remote Assist Now Available for Android in Preview
Just weeks after revealing plans to port one of its most vital augmented reality products from HoloLens to the smartphone world, Microsoft has finally opened the mobile software floodgates to the public. Now, if you have an ARCore-compatible smartphone, you can try out Microsoft’s Android version of its Dynamics 365 Remote Assist app for HoloLens....
Magic Leap Adds More AT&T Retail Stores, Reveals Game of Thrones Fan Swag
The Game of Thrones premiere is fast approaching, and along with it, Magic Leap has begun to unveil some of the fan-centric swag associated with its immersive experience based on the hit TV series. On Monday, a contributor to the unofficial Game of Thrones fan site Watchers on the Wall received a special Magic Leap...