We’ve seen a variety of AR experiences related to athletic footwear over the years, but Puma is betting sneakerheads will buy into a version of interactive design where sneakers are the augmented reality experience
The shoemaker launched the LQD Cell (pronounced “liquid cell”) Origin AR as a limited release on Thursday. The sneaker is the first of a series that will see several successors over the summer, packed with technology targeted at the wearer’s comfort.
As you can see from the images of the LQD Cell Origin AR, QR codes adorn almost the entire surface of the product. These geometric… more
Source: Puma’s QR Code-Covered Sneakers Put Augmented Reality at Center of Design, with Mixed Results
