Warby Parker is today introducing virtual try-on to let shoppers select a pair of frames and instantly see how they look. The tech was built on Apple’s ARKit, and the feature is only available to users on the Warby Parker iOS app on an iPhone X or later. Warby Parker, which launched in 2010, attempted...
If there’s one company that is a fan of the TrueDepth camera on Apple’s iPhone X devices, it’s the popular eyeglasses retailer Warby Parker. Last year, the company introduced the ability to measure customers’ faces using the depth-sensing front-facing sensor on the original iPhone X. Don’t Miss: Warby Parker Uses iPhone X to Measure Your...
Among the many partnerships mentioned early on in the life of the Magic Leap One, by far one of the most talked about has been the comic book app from Madefire. On Monday, the two companies finally released the app to public, and we got a sneak peek at how it works just before release....
In the realm of internet security, it’s becoming clear that augmented reality is not immune to the increasing wave data breaches plaguing users. On Friday, furniture retailer Houzz, an early adopter of ARKit, revealed details of a data breach that occurred in December 2018. Don’t Miss: Art.com & Houzz Apps Take Imaginative Approaches to Hang...
With Magic Leap One approaching six months since launch, Magic Leap is fully focused on building a content ecosystem and developer community. The company’s latest endeavor in engaging developers was sponsorship of the Reality Virtually Hackathon, which took place Jan. 17 to 21 at the MIT Media Lab in Cambridge, Massachusetts. Now, Magic Leap has...
An advertising pitch deck used by fast-growing short form video sharing app TikTok has leaked, providing a snapshot of usage in its biggest markets in Europe. The pitch deck was obtained by Digiday which says it was sent to a large (unnamed) European ad agency. Metrics and gender breakdowns for the UK, France, Germany, Spain and Italy are...
Move over, cosmetics companies. The athletic footwear industry wants to be able to give their customers the opportunity to try on products in augmented reality as well. A new mobile app from augmented reality commerce company Wannaby, appropriately named Wanna Kicks, uses smartphone and tablet cameras to show users what shoes look like on their...
Wannaby, a startup out of Belarus that is building “AR commerce” experiences, has launched a beta of its latest app, which aims to make it easier to find the perfect sneakers. Dubbed “Wanna Kicks,” the iOS app uses augmented reality to let you “try on” various pairs of sneakers. You simply choose a pair of...
I was today years old when I first heard of Bhad Bhabie, but I’m told she is apparently a rapper with a rags-to-riches story. So, of course, she should get her own reality show. And Snap is pulling out the big guns to promote her Snap Original show, Bringing up Bhabie, with an AR-enabled billboard...
If you’ve blocked out your calendar to watch the NHL All-Star Game this weekend, then you might be excited to know that USA Today has given its readers the opportunity to meet Washington Capital’s John Carlson in augmented reality. And if you didn’t know that the NHL All-Star Game was this weekend, now you know....
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