If you’re looking into buying shoes from DSW on Black Friday, then you can save an extra 20% — but only if you smile more. An augmented reality mobile web ad campaign created for the retailer by PadSquad asks customers to smile for the camera. According to a PadSquad spokesperson, as opposed to traditional banner...
Snap has announced a partner program intended to make it easier for brands to get on board with — and pay for — its augmented reality “lenses” by helping advertisers find certified AR shops to craft the digital product placements on their behalf. The move follows the visual messaging platform opening up lenses, almost a...
Genies is emerging as the top competitor to Snapchat’s wildly popular Bitmoji as Facebook, Apple and Google have been slow to get serious about personalized avatars. More than one million people have customized dozens of traits to build a realistic digital lookalike of themselves from over a million possible permutations. When Genies launched a year...
Later this week, Black Friday will mark the start to the holiday shopping season, but if you’re buying for a Magic Leap One owner, you can buy their ideal gift now. On Monday, Sennheiser fulfilled the September announcement of its partnership with Magic Leap with the release of the Ambeo AR One, the first spatial...
A steep and rapid rise in tourism has left behind a wake of economic and environmental damage in cities around the globe. In response, governments have been responding with policies that attempt to limit the number of visitors who come in. We’ve decided to spare you from any more Amazon HQ2 talk and instead focus...
Amid the opulent and historic confines of Paris, Microsoft is now hosting an exhibit at a local museum that brings a historic map of a Normandy tourist destination to life in augmented reality. The Musée des Plans-Reliefs, a museum dedicated to 3D military maps dating back to the time of Napoleon and Louis XIV, has...
On Thursday, Magic Leap decided to step up its efforts to foster its developer community by launching the Independent Creator Program. The program is designed to encourage developers and producers to create apps for the Magic Leap One, with the payoff being $20,000 to $500,000 in grant funding, along with technical and marketing support from...
Augmented reality content makers often position the technology as a new storytelling medium. And who loves stories more than children? Available now in the App Store as a free download with in-app purchases for additional content, Wonderscope uses ARKit to place content, which users can then interact with in the app’s camera view. “Millions of...
On Wednesday, in addition to uploading another batch of videos from its L.E.A.P. conference to its YouTube channel, Magic Leap also launched a new video series for developers called Spacebar. The new series consists of interviews with developers regarding their insights, experiences, and recommendations for developing with the Magic Leap One. Dan Miller, VR/AR evangelist...
Any real Star Wars fan knows that fear is a path to the dark side, as it leads to anger, and then suffering. For players of Star Wars Jedi Challenges, though, access to the antagonistic side of the Force is now available through their mobile apps. The new Dark Side expansion, available through the updated...
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