Augmented reality is a very buzzy space, but the fundamental technologies underpinning it are pushing boundaries across a lot of other verticals. Tech like machine learning, object recognition and visual mapping tech are the pillars of plenty of new ventures, enabling there to be companies that thrive in the overlap. Phiar (pronounced fire) is building...
Another contestant has emerged in the race to deliver a mainstream augmented reality car navigation system, with Silicon Valley-based Phiar picking up $3 million in seed funding to launch its own artificial intelligence-based mobile app by mid-2019. The Venture Reality (VR) Fund and Norwest Venture Partners led the seed funding round, with Anorak Ventures, Mayfield...
Magic Leap One owners, start your virtual engines, as automotive virtual reality developer RelayCars has published an app to Magic Leap World that lets users customize and test drive a 2019 Kia Stinger. The RelayCars app, which is available as a free download, enables Magic Leap One users to examine a 3D model of the...
The interactive displays of the future as visualized in Steven Spielberg’s science fiction classic Minority Report, as well as the augmented reality interfaces used by millionaire playboy Tony Stark in the Marvel Cinematic Universe, are now closer to becoming reality in the military realm. Last week, BAE Systems unveiled a next-generation combat operations system developed...
Sony Pictures has tapped the powers of augmented reality as provided by startup 8th Wall & the Amazon Sumerian development platform to help it promote the latest motion picture manifestation of Spider-Man. On Monday, the Spider-Man: Into the Spider-Verse mobile web AR experience was launched for mobile web browsers on iOS and Android devices. Visitors...
While a new museum to house the original torch of the Statue of Liberty is under construction on Liberty Island and scheduled to open in May 2019, New York Times readers can now view the sculpture in their own space through augmented reality. Available in the NY Times mobile app for iOS and Android, the...
Augmented reality and drones already go together like turkey and stuffing, but a new iOS app adds some spice to the combination with a new kind of flight path automation. Available now in Apple’s App Store, the Vermeer Beta app displays a 3D map of the intended drone flight area so that pilots can see...
If you’re looking into buying shoes from DSW on Black Friday, then you can save an extra 20% — but only if you smile more. An augmented reality mobile web ad campaign created for the retailer by PadSquad asks customers to smile for the camera. According to a PadSquad spokesperson, as opposed to traditional banner...
Mystery is a tricky thing. Used correctly, it can give onlookers the impression that wondrous and perhaps valuable things are afoot. However, once the veil of suspension of disbelief is removed in any significant way, that same mystery can quickly turn into not just skepticism, but outright anger at what may have seemed like an...
Famed singer-songwriter David Bowie will return to the real world as part of an augmented reality app launching on Jan. 8, 2019, which would have been his 72nd birthday. The app, which will be available on iOS and Android, serves as an augmented reality recreation of the “David Bowie Is,” a touring art exhibition celebrating...
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