We’ve seen all the Magic Leap One glamour shots, and we’ve even shown you a bit of what it looks like to view augmented reality on the device. But there’s something else us super geeks appreciate more than anyone else: the grand unboxing! I met Magic Leap’s Enjoy representative in Manhattan, where he mostly just...
On Friday, the release date for her new album, Queen, Nicki Minaj is already grabbing headlines for the track “Barbie Dreams,” where she disses Drake and a host of other rappers. It’s a bit ironic that she’s got beef with Champagne Papi, because both performers have now dropped Shoppable AR Lenses to promote their new...
Already one of the leaders in augmented reality for cosmetics, L’Oréal is extending the reach of its ModiFace virtual try-on platform through a partnership with Facebook. The cosmetics company will be integrating the augmented reality experiences built with Modiface into Facebook’s AR camera, enabling customers to try on virtual shades of makeup. The first such...
In the wake of the smoke from the meticulously orchestrated launch of Magic Leap One, the company has revealed what “leapers” can expect to experience via Lumin OS when their devices arrive between now and the end of the year. Among the core applications of the Lumin OS are the Helio web browser and the...
We’ve spent years waiting to see what all the secretive fuss was about, and now that the device is in our hands, we can finally begin showing you images of what the Magic Leap One experience looks like. This is especially important given the fact that the vast majority of the planet still can’t buy...
For the curious, here are a number of close-up shots of the Magic Leap One’s optics and the magnetic attachment that can be swapped out for a version with lenses matching your glasses prescription in the near future. From the Inside If you look closely, you’ll notice the horizontal banding layers of the waveguide. I...
Remember the scene in Minority Report where Tom Cruz walks through the mall and thousands of holographic ads pop up around him? That reality may not be as far off as we thought. Blippar, the augmented reality startup that launched back in 2011, is today announcing the launch of a new product that would let...
Now that the Magic Leap One is officially out in the wild, users are already beginning to find out exactly how it works and what it might be useful for in the augmented reality space. But there are still other, more unique questions that remain unanswered. That is, until now. Magic Leap has posted a...
The narrative that Magic Leap has weaved for the Magic Leap One has focused on the freedom of spatial computing versus dated modes of 2D screens. So a partnership with Shutterstock, a company that licenses stock photos and videos to creators, is a bit unexpected. But a closer look at the details makes the partnership...
In a surprising twist of expectation management, Magic Leap manged to not only ship but deliver the Magic Leap One I ordered at this morning by 4pm on the same day. After spending about an hour with the headset running through setup and poking around its UI and a couple of the launch day Apps,...
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