To promote Battle of Azeroth, the latest expansion for the World of Warcraft franchise, Blizzard Entertainment has conjured a Shoppable AR Lens that is now available in Snapchat’s app carousel. The experience, initially launched via Snapcode on Aug. 8, begins in the front-facing camera, where users can morph their appearance into an orc of Horde...
Tag: #augmentedreality
Hands-On: Magic Leap’s Helio App Is the Best Window into the Web Available in Augmented Reality
Yesterday, I talked about what I think is the most immediately mainstream-friendly app on the Magic Leap One is (Screens), and now we’ll touch upon the runner-up: Helio. In short, Helio is how Magic Leap One users can browse the web in augmented reality, something we’ve seen before, but never with this much ease and...
AR startup Ubiquity6 lands $27M Series B to build a more user-friendly augmented reality
While nearly every tech giant has publicly proclaimed augmented reality the next frontier to conquer, product movement has been relatively slow as the companies’ aim to nail very base issues in consumer-friendly ways has proven difficult. Ubiquity6 is one of a handful of startups aiming to tackle the backlog of backend features currently missing from...
Hands-On: Magic Leap’s Screens App Is the Closest Thing to a Killer App for the Magic Leap One, For Now
By now, you already know that the Magic Leap One ships with an array of apps to immediately get you accustomed to operating in your new spatial computing reality. The first one we’re going to focus on is Screens, an app we told you about previously, but only now have managed to try for ourselves....
UK’s Largest Children’s Hospital Is Adopting HoloLens to Assist Surgeons
In recent years, medical professionals have demonstrated how the HoloLens can assist in surgeries, ranging from collarbone repairs to spinal surgeries to cosmetic procedures. Now, the largest children’s hospital in the United Kingdom is also ready to deploy the technology. Alder Hey Children’s Hospital, a Liverpool-based facility treating more than 270,000 children per year, is...
Magic Leap’s Good News — the Haters Are Wrong, Bad News — Now Everyone Will Focus on Apple Glasses
I’ve had a few days to live with the Magic Leap One and it’s time to finally weigh in with some thoughts as someone who has been tracking this company from the beginning, for almost five years now. Let’s get right to the meat of the matter: Magic Leap One is not a flop. Not...
Magic Leap One Launch Date Set for 8/8/2018
After a series of hints revealed by CEO Rony Abovitz via Twitter, Magic Leap looks like it is ready to launch Magic Leap One on Thursday at 8:08 a.m. ET. Rony Aboviz changed his twitter profile’s header to this launching whales image at 8:08pm on 8/7/2018. One day before launch.. At 8:08 p.m. ET on...
Openbook is the latest dream of a digital life beyond Facebook
As tech’s social giants wrestle with antisocial demons that appear to be both an emergent property of their platform power, and a consequence of specific leadership and values failures (evident as they publicly fail to enforce even the standards they claim to have), there are still people dreaming of a better way. Of social networking beyond outrage-fuelled...
New Video Shows How Precise HoloLens 2.0 Depth Sensing Will Be
While the next-generation HoloLens does not have a launch date yet, we now have a better idea of how big a leap the device will take in terms of depth sensor performance. At the recent Conference on Computer Vision and Pattern Recognition, held in Salt Lake City, Utah in June, Microsoft researchers gave a tutorial...
Magic Leap One Finally Makes the Jump from Fantasy to Reality, Pre-Orders Open for $2,295
The day has finally come. About eight months after unveiling Magic Leap One: Creator Edition, on Wednesday, Magic Leap made the device available for order through a reservation page on its website. The package includes the Lightwear headset, Lightpack wearable computer, and the Control handheld controller, all of which Magic Leap showed off via a...
