When you drive along the deceptively sedate streets of Silicon Valley, there are few hints that all those nondescript office parks and low-rise buildings contain the very future of the planet, but they really do. On a recent trip to tech’s epicenter, I found that out firsthand when I got to visit the offices of...
As if riding roller coasters and meeting your favorite childhood cartoon characters weren’t amusing enough, Snapchat is amping up the fun with augmented reality at the world’s leading amusements parks in the this summer. According to a company spokesperson, Snapchat now offers geofenced Snapchat Lenses at Disney, Universal, and Six Flags/Warner Bros. parks. The Lenses,...
A new study published by American University demonstrates how Pokémon GO and other augmented reality games can help city governments bring communities closer together. An ongoing partnership between Pokémon GO developer Niantic and the community investment program of the John S. and James L. Knight Foundation has facilitated eight events for city governments to gain...
With the opening round of Wimbledon, one of professional tennis’s four major tournaments, beginning on Monday, Snapchat is serving up an augmented reality tennis mini-game. The game challenges worldwide users and their 3D Bitmoji avatars to take on the digital doppelganger of superstar Serena Williams, who forms Snapchat’s first celebrity partnership for an interactive 3D...
Voice-activated digital assistants from Amazon, Apple, and Google currently have the upper hand for home automation integrations, but a new augmented reality mobile app promises to give homeowners and renters visual control over their connected appliances. Smart AR Home, available on the App Store and Google Play, uses ARKit and ARCore, respectively, to construct a...
Hip-hop artist Drake once rapped that “goin’ online…ain’t part of (his) day,” but that’s not stopping him from promoting his new double album, Scorpion, via augmented reality on Snapchat. Using Snapchat’s Shoppable AR platform, the experience puts users into Drake’s hoodie, sunglasses, and beard. Additionally, by tapping the “MORE” button, users are taken to the...
Snapchat is enjoying a high field goal percentage when it comes to securing movie studio business with its sponsored augmented reality experiences, the latest coming through the basketball movie Uncle Drew. Lionsgate and promotional partner Pepsi are running not one but two AR experiences to promote the film. One is the traditional facemask Lens, but...
The roster of handsets supporting Google’s augmented reality toolkit now includes 46 Android models as well as support for ARKit-compatible iPhones and iPads. The latest devices to support ARCore include the Nokia 6.1 Plus and 7 Plus, Moto G6 and Z3 Play, One Plus 5T and 6, and Xiaomi Mi Mix 2S. Additionally, Juho Sarvikas,...
Location-based gaming pioneer Niantic has offered a preview of its augmented reality cloud platform that could change the immersive content game yet again. Previously disclosed by Niantic CEO John Hanke in an interview, the Niantic Real World Platform for mobile apps enables not only multiplayer, cross-platform augmented reality experiences, but also facilitates environmental understanding for...
It seems like a simple concept: when rendering something in augmented reality (like, say, a Pikachu in Pokémon GO) and something in actual reality (like, say, a human, or a car, or a planter) passes in front of it, make the rendered object appear to be “behind” the real one. In practice, it’s pretty damn...
By continuing to use the site, you agree to the use of cookies. more information
The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.