After a few years of waiting, Magic Leap says it will finally ship its first hardware this summer. The company has already detailed that the Magic Leap One would be shipping the device in 2018, but after scant follow-up it was a little dubious whether they would actually hit that deadline. In a developer-focused Twitch...
Tag: #augmentedreality
Magic Leap Shows Off New Software Demo, Teases Release This Summer
After weeks of teasing what many hoped might be a live, on-device demo of Magic Leap software to go along with the hardware glimpse we got last month, it turns out that all we got was a bit of new demonstration video footage. Once again hosted by Alan Noon, a senior learning resources technical artist...
AT&T Joins Forces with Magic Leap as Exclusive Launch Partner
Another massive piece of the mysterious augmented reality puzzle known as Magic Leap fell into place on Wednesday as AT&T announced that it will be the exclusive launch carrier for the device. “AT&T is excited to pair our pioneering technologies, unmatched network, content platform, and vast customer ecosystem with Magic Leap’s efforts to build the...
Snapchat debuts a library of selfie filters
Piece by piece Snap is trying to eek a developer platform out of Snapchat Lenses and give users something extra at the same time. Today, we’re seeing the most user-facing of these efforts as Snapchat debuts a new Lens Explorer section which will give the user base greater access to scouting out new face filters...
Facebook Brings Augmented Reality Ads to Its News Feed
Facebook is preparing to make augmented reality experiences for brands more visible in its mobile app with Tuesday’s introduction of augmented reality ads in its News Feed. News Feed AR ads will enable advertisers to insert AR camera effects, from virtual product try-ons to promotional 3D content, directly into ads. Like Snapchat’s Shoppable AR, the...
Snapchat’s Lens Explorer Guides You Through a Land of Augmented Reality Creations
Augmented reality experiences created in Lens Studio now have a permanent home in the Snapchat app. On Tuesday, Lens Explorer will begin giving users access to a scrollable screen full of a variety of new Lens Studio creations. The new Lens Explorer feature is denoted by a smiley face icon in the top right corner...
Apple AR: Room Racer Revs Its Augmented Reality Engines on iPhones
The old school staple of many US homes with children, the remote control race track, has been given new life in augmented reality thanks to the Room Racer app for iPhones and iPads. Using ARKit, the app places a miniature race track on a floor or tabletop. The game includes nine tracks where players can...
Snapchat Preparing to Upgrade Camera with Visual Search for Amazon, Report Says
A peek inside the code of the Snapchat app has revealed that the company is expanding the search capabilities of its augmented reality camera to include visual search that may link to items within Amazon’s massive online store. Self-described “technology leaker” on Twitter, a teenager by the name of Ishan Agarwal tipped off TechCrunch regarding...
Reality Trending — Peering into the Present & Future of Augmented Reality in 2018
While many of you were off surfing and lounging on some sandy beach or trying to figure out how to balance work with sky-high summer temperatures, I’ve been talking to all the companies that make augmented reality what it is today. My best opportunity came during the recent AWE conference in Silicon Valley in June....
Rémy Martin Distills Art Through Augmented Reality App to Promote Its Cognac
Another branding team has stepped up to the bar to order a tall glass of augmented reality for its marketing campaign, this time through a mobile app for Rémy Martin VSOP Limited Edition cognac. Available in the App Store, the ARt by Rémy Martin app displays AR versions of the abstract works of artist Matt....