Retailers already dread “showrooming” — visiting stores to find items and then buying them online for a lower price. Imagine how much they may fear augmented reality shopping. GamesBeat lead reporter Dean Takahashi wrote about how the Osterhout Design Group, Qualcomm, and Mastercard are working together on an AR experience for retail shopping. It’ll be in...
Tag: #VR #AR
I Expect You to Die’s new DLC level pulls into the station of Schell Games’ VR hit
I Expect You to Die has already trapped players in a submarine, forced them to drive a car off a plane, and tasked them with neutralizing a supervirus as part of its virtual reality escape-room action. Today, developer Schell Games released the new First Class level. It’s a free download as long as players own...
Can Assassin’s Creed still work after Zelda: Breath of the Wild? GamesBeat Decides
It was already a busy year, but publishers are apparently trying to test if they can kill people through overexposure to huge game releases. On Friday, Wolfenstein II: The New Colossus, Super Mario Odyssey, and Assassin’s Creed: Origins launch for various platforms, so I hope you’re caught up on your backlog. We’ve spent some time...
Everysight to sell Raptor AR smartglasses for cyclists
Everysight announced today its Raptor augmented reality smartglasses will go on sale for $650 and up. The glasses are aimed at cyclists, triathletes, and other tech-savvy early adopters. The Haifa, Israel-based company said the glasses can provide riders with real-time information about how fast they are going and what they need to do to keep...
3 keys to improving user retention in virtual reality
GUEST: Virtual reality’s failure to live up to its hype is well documented. Poor user retention plays a significant role in this matter, as it does with any other technology product. However, disappointing retention is often mainly a function of a poorly designed product and user experience. How can VR companies create better user experiences that...
Amit Walia, AI smarts, and Snapchat becomes useful again – VB Engage
This week, Travis and Stewart discuss the perils of unlocking your phone with your face. Let’s just say that Stewart isn’t a fan. It’s a bit creepy. They then talk about Snapchat’s newfound usefulness, location-based marketing, and a big raise for a geographical data company. Another topic of discussion is how certain sites are using...
ODG, Mastercard, and Qualcomm show off augmented reality shopping
Augmented reality may be a big part of the future of shopping. Mastercard, Osterhout Design Group, and Qualcomm have created a prototype retail experience that incorporates augmented reality glasses, iris authentication, and seamless mobile payments. The exhibit is meant to get companies and consumers excited about the potential of AR to reshape the way we...
Tactai wants to bring better touch feedback to virtual reality
Virtual reality and augmented reality have delivered realistic visuals and sound to virtual experiences, but they’re completely lacking a sense of touch. Tactai wants to change that with a new kind of multi-modal touch feedback technology. If it works, it could lead to a new generation of VR and AR headsets that can add a...
Adobe Project Sonicscape ‘visualizes’ 360 video to make editing easier
Adobe previewed a concept it is working on that would make it easier for creators working on VR videos to place and align sound. Producing high-quality 360-degree video content has traditionally been a difficult affair at all stages of production, from capture to delivery. However, a constant stream of new cameras, editing tools and streaming...
Halo’s first trip into VR has a flat screen
I got the Fall Creators Update installed and I’m making my way through the launch library Microsoft has prepared for VR headsets from Acer, Lenovo, Dell, HP and, next month, Samsung. One of my first stops was Halo Recruit, which is now the definition of a disappointing wave shooter in VR. In Recruit, you shoot targets on...