EXCLUSIVE: Augmented reality is set to become more mainstream thanks to Apple’s ARKit and Google’s ARCore development platforms, marking the birth of a new marketing channel. And as with all shiny new objects, marketers are keen to start leveraging AR. Today IronSource — the mobile monetization and marketing company — announced the launch of what the...
Amazon. Apple. Google. Microsoft. These four corporations, our Chris O’Brien writes, are fighting for one thing: Controlling how we interact with tech, in every single way. Google just gobbled up HTC’s phone division. Apple’s iOS 11 and ARKit have brought augmented reality to millions of phones, and an AR-enabled game has already hit the top spot in the...
GUEST: Augmented reality technology has emerged as a valuable tool in the enterprise, delivering actionable instructions, data and other information directly to workers via wearables devices. In fact, some of today’s largest manufacturers, like Boeing and GE, are using AR on smart glasses to improve productivity, quality and safety as they build aircraft and wind...
You can’t have idle hands if you keep them on your throttle and stick, and Thrustmaster wants to keep the devil away from your mitts if you play games on PC or Xbox One. The peripheral maker is launching the T.Flight Hotas One on October 7 for $80, and it is the first HOTAS (hands...
Collectible card game Dragon Front from High Voltage Software was one of the first games to offer VR cross-play support from Gear VR headsets to the Oculus Rift, so that players wearing the mobile VR headset could play against people wearing Rift. Now the company’s deal as an Oculus Studios exclusive has moved it into...
Current displays for VR headsets enable us to peer into virtual worlds with ease, but there’s plenty of room for improvement. According to a recently discovered patent, LG is taking aim at one of those areas; the dreaded screen-door effect. The patent, which was published last week, details a display that is “capable of alleviating a...
Intel showed off a demo this week of WiGig wireless networking technology that can connect a high-performance PC with a wireless virtual reality headset, providing a new option for doing VR without the annoying cables. The WiGig technology, which uses a short-range 60-gigahertz radio, can transfer data at fast enough rates to feed VR imagery...
Mira’s Prism headset is a lot like Google Cardboard but for augmented reality, and investors at Greylock Partners think that’s a cool enough idea they led a $1 million funding round in the startup. The funding “will be used to provide more resources to the burgeoning developer community” while helping with “Mira’s content partnership initiatives,” according to...
Startup VRChat raised a $4 million Series A round of funding led by HTC. The money for the social VR startup comes in the wake of AltspaceVR running out of cash and the earlier closure of Convrge, though Altspace found a lifeline of sorts. There’s still High Fidelity running strong and Linden Lab continues building Sansar, the successor to one of the longest-running...
GUEST: Apple’s ARKit is capturing the attention and imagination of developers and media alike, drawn in by an estimated 700 million iPhone owners around the world who now have AR devices. ARKit is setting the stage for the next era of AR development, and now Google has entered the fray with ARCore to cater to...
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