advrty-brings-native-ads-to-virtual-reality

Advrty brings native ads to virtual reality

Advrty wants to offer a new avenue of monetization for virtual reality developers, which doesn’t involve full field-of-view pop-up ads. Instead, it’s a platform aimed toward designing and incorporating nonintrusive product placement. It’s in beta. “Initially, think billboards, posters and product placements using images or video,” said CEO and cofounder Niklas Bakos in an email....

The Switch and VR represent new audiences for Bethesda

For years, Bethesda has been making games for mature audiences that seem diametrically opposed to the audiences for Nintendo products. But in the past week, Nintendo announced that Bethesda’s Doom and Wolfenstein II: The New Colossus are coming to the Switch, Nintendo’s hybrid portable and home console. In addition, Bethesda previously announced that Skyrim would also...

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