Mobile game advertising trends start in the app

GUEST: With 2018 getting underway, it’s an ideal time to reflect on a handful of emerging trends in mobile app monetization that have real potential to take off next year. These have each proven effective in small ways to date, but are replicable, scalable, and ripe for further innovation. Reward now, watch later When Featherweight...

Pokémon Go studio Niantic acquires AR firm Escher Reality

Niantic Labs announced today that it has acquired Escher Reality, an augmented reality and computer vision startup that’s building technology for persistent, cross-platform, multiuser augmented reality experiences. Escher is exploring the intersection of digital and physical worlds through AR and computer vision. Niantic has generated huge audiences and more than $1 billion in revenues for its Pokémon Go...

5 things to expect from VR headsets in 2019

At CES in Las Vegas we saw a collection of next-generation technologies. Wireless, super high resolutions and eye-tracking all showed potential to dramatically improve future VR headsets. Each of these technologies, however, was shown in separate demos. What happens when a company like Facebook, Google, Microsoft, Amazon or Apple starts to put all these things together? If they can lower...

Elton John announces his final tour with a VR video

Elton John will soon be ending his decades-spanning career, but he’s immortalized his work in VR before he goes. Yesterday the legendary artist hosted a special livestream on YouTube where he announced the Farewell Yellow Brick Tour, a three-year-long event in which he’ll play his final live shows. While the stream was available in standard...

Scroll to top

By continuing to use the site, you agree to the use of cookies. more information

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.

Close