Deciding how much to charge for an AR project can often seem like a daunting and sometimes frustrating task. From the hundreds of AR projects we’ve worked on over the years, we’ve come to find that it’s very rare that any two requests are the same, which is why it’s vitally important to ask the right questions and gather as much information as possible in the early stages of any AR project.
To give you, the ZapWorks community, a solid foundation with which to price your own AR projects, we’re sharing the 13 factors we use at Zappar when costing up any AR project. These points should serve as a rough guide for your own pricing strategy.
We’ve segmented this post into the factors you should consider when starting out as an AR creator, as well as pricing factors for bigger, more involved AR projects.
Let’s get stuck in shall we?
Summary
Pricing factors for early-stage AR creators
1. What is your level of expertise?
2. What are your overhead costs?
3. What type of creative solution are you delivering?
4. What assets exist or need to be created to deliver the concept?
5. Who is the client?
6. How long have you got to deliver the project?
7. Get the paperwork started ASAP and have the payment terms discussion upfront
Pricing factors for agencies and more experienced AR creators
8. How many different target images are there for the campaign?
9. How are you activating the experience?
10. Is there any localization support required?
11. Are you working alongside multiple agencies/stakeholders?
12. Are there any ongoing requirements or commitments?
13. What’s the scale of usage?
Conclusion
What you decide to incorporate into your pricing model will ultimately be down to your industry and the types of projects and clients you’re working with. Keeping these factors in mind when costing up your next AR project will help you to bill customers more accurately and ensure your AR projects are profitable.
You may also want to consider whether there’s a bigger strategic imperative at play, being more amenable on cost in the first instance to establish a longer-term commercial relationship. There’s always an element of negotiation beyond the hard facts of the rate card, individual day rates, overhead recovery and expected business margin.
Finally, once you’ve established a cost be sure to put that against a very clear scope of work and deliverables. That way, both you and your client can be on the same page on exactly what is being delivered, allowing you to have open and honest conversations about elements out of scope that would require further budget without it being awkward. Establishing a scope of work template with deliverables, timings and a payment plan is critical.
Read full article on Zappar’s website:
13 factors to help ypou price your next AR project
By Jeremy Yates